Building trust as a coach goes beyond showcasing expertise and transparency. For me, the foundation lies in being authentic and empathetic. I prioritise understanding my clients' unique needs and fostering open communication to ensure they feel heard and supported. Additionally, I emphasise continuous self-improvement, not just for professional growth, but to stay adaptable to each client’s evolving challenges. By showing up consistently, listening attentively, and being genuinely invested in their success, I create a relationship of mutual respect and trust.

Ask the right questions. Listen deeply to the answers. .

Develop Expertise 1. Obtain certifications 2. Attend workshops, conferences, & training sessions 3. Stay updated on industry trends & research Network & Collaborate 1. Partner with established coaches or mentors 2. Participate in online communities & forums Client Success Stories 1. Share testimonials & case studies 2. Showcase transformative results Transparency & Authenticity 1. Clearly define coaching services & process 2. Demonstrate empathy & understanding Client Engagement 1. Respond promptly to inquiries 2. Foster open & non-judgmental communication Trust-Building Strategies 1. Confidentiality agreements 2. Clear boundaries & expectations 3. Regular check-ins & progress updates 4. Empathic & non-judgmental communication

Listen, listen and listen some more. Don’t assume because you have supported someone with a similar profile before that they have the same barriers or experience. Approach them with professional curiosity, empathy and respect. Show up… not just on day one but every day after. If you agree to an action take it, if you agree to an appointment time try not to change it - respect the individuals time. Keep learning, lots of professional development, read up on things discussed so you can go back with more information or understanding. Remember these individuals may have been let down before so you may be starting from a more difficult place to gain trust so you will need to work harder! When done right it’s the best feeling in the world