Define Expected Outcomes: Start with a clear understanding of what success looks like. This includes key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), return on investment (ROI), customer acquisition costs, and revenue targets.

If you are chasing the right numbers but they are not happening : you have to change the marketing team possibly . Check the lead or the staff … See if it’s a hit and miss or see if it goes back longer and deeper in time ? Also check your product you are selling . If the customer base has been identified correctly and you are targeting them with the right product at the right time then question the team and execution ! Try again until you lose patience or too much capital without ROI . Either ones are tough decisions but if you don’t make them you won’t see a change or improvement .

If your KPIs aren't matching your campaign outcomes, it's time to reassess and realign. Re-evaluate Campaign Goals 1. Review initial objectives. 2. Identify discrepancies. Analyze KPIs 1. Review existing KPIs. 2. Identify irrelevant KPIs. 3. Add missing KPIs. Data Analysis 1. Study campaign data. 2. Identify trends and patterns. Realignment Strategies 1. Adjust targeting. 2. Optimize creative assets. 3. Modify channels. 4. Timing adjustments. 5. Budget reallocation. Implementation and Monitoring 1. Create an action plan. 2. Establish a tracking schedule. 3. Continuously monitor KPIs. Communication and Collaboration 1. Share findings. 2. Foster collaboration 3. Set realistic expectations.

Here are few ways that may help your campaigns: 1. Re-evaluate KPIs to ensure they are SMART and aligned with business goals. 2. Analyze underperforming KPIs and identify the root causes. 3. Adjust audience targeting for more precise segmentation. 4. Test new creative variations and messaging to boost engagement. 5. Reallocate budget to better-performing campaigns, adgroups, channels or tactics. 6. Optimize bidding strategies for cost-efficiency on advertising platforms. 7. Leverage data insights to drive real-time decisions. 8. Experiment with new ad formats or channels. 9. Set more frequent reviews to adjust quickly. 10. Align all stakeholders on revised KPIs and goals.