- Introduce a flexible framework for continuous strategy evaluation, allowing for quick pivots in response to market changes. - Leverage AI-driven analytics to predict future trends and proactively adjust strategies. - Create a customer advisory board to directly influence strategic decisions, keeping the business grounded in real-time market needs.

When your strategy clashes with market trends, do you fight the wave or learn to surf? First, assess: is this a temporary trend or a long-term shift? Ignoring it might be like trying to sell flip phones in a smartphone world. Flexibility is key—can you pivot without losing your core? Use data: are customers signaling something you missed? Test small tweaks—why gamble the whole strategy when you can make gradual adjustments? And communicate with your team—who has better ideas than the people in the trenches? At the end of the day, isn't adapting to change how the best businesses survive?

Whether you want to follow the trend and change your offerings or stick to the same depends on the niche you have created, the unique value proposition you're providing to a specific segment who have been loyal to your product or service, and the feedback they have given on what you are offering. It is not advisable to jump the bandwagon and blindly follow the trend. At the same time, it's also not prudent to not modify or adjust your approach if things are sliding down. Therefore, one has to be agile, adaptive, attentive and flexible. It will need careful observation of both the external situations as well as internal trends (reduction in customer base, lower revenue, not so pleasant feedback etc.) to make the right decisions.

Todas as vezes em que enfrentei esta condição, o principal é olhar para o mercado de maneira realista. Onde há satisfação de clientes e margem de lucro? Onde há satisfação de clientes sem margem de lucro? Estas perguntas devem nortear a revisão de estratégia. Ficar atento o tempo todo em execução e financeiro me parece muito importante. Sem este duplo olhar, as mudanças poderão não acontecer pela teimosia e orgulho não combina com gestão competente e eficaz.

Sometimes, you hit a roadblock with your business, just like how a GPS reroutes you when there’s traffic ahead. That’s when you rethink what you’re offering; does it still make sense for your customers? Keep a close eye on market trends, kind of like checking the weather before a trip, and be ready to change course fast, without losing sight of your main goal. What’s worked for me is talking to customers directly and testing small changes until something clicks. For example, I’ve seen businesses successfully adapt by launching new services quickly when customer needs shifted.