In my role as Senior Manager of Digital Marketing & Game Operations at East Asia Super League, I led marketing for the EASL Champions Week in March 2023. Our campaigns resulted in 30,000 new Social Media followers in a week and extensive media coverage. The success was attributed to rigorous fact-checking processes—every detail, from player statistics to event information, was meticulously verified. This commitment to accuracy not only safeguarded the league's reputation but also enhanced the fan experience, emphasizing the pivotal role of accurate reporting in sports PR. This experience serves as a testament to the fundamental lesson: credibility in sports communication relies on the commitment to factual accuracy.

I have always wrote from my own experience in sports my 53 year in traditional karate a former World and European champion gaining my 9th Dan in 2021 There has been so much change in what I teach and practice some good and some not so good we have to be careful in what we promote as some will accept it whiles other people will certainly not playing to an audience it’s about what message are you going to share my journey has given me a great direction which needed discipline and focus when promoting anything sincerity is key I do believe Phil Moulton

Sometimes, we can face the unforeseen challenges in the sports world, threatening the athlete/sports organization's reputation. Instead of concealing the issues, we better choose transparency and accountability. Swiftly admitting the mistakes, and publicly apologize it. And then, we should communicate the challenges openly, and outline the corrective actions. This will affirm the transformative power of honesty and accountability in crisis management, fostering positive fan responses and reinforcing the importance of genuine communication in sports PR.

Maintaining accuracy and honesty in sports PR necessitates a dedication to timely and truthful communication. It is critical to validate information before disseminating it, ensuring that assertions, figures, and updates are accurate. To improve transparency, public relations professionals should address conflicts early on, admit mistakes, and provide context to avoid misunderstandings. Clear and consistent messaging across multiple platforms aids in the development of trust among fans and the media.

I am the very first person to say that I have made mistakes we learn from these each and every day the world is changing and dynamic when we make a mistake admit it learn from it and hopefully grow from it there will be many who thrive on telling you about these we have to grow being honest is important it allows you to learn and grow

100% - If I cannot be honest and accountable, how can I expect that off my players? We should all have the right to speak up, be that coaches or our players. As long as you back up your view/ opinion, as a coach I can accept that (even if I disagree).

Navigating negative feedback in sports PR, especially concerning athletes, requires a thoughtful balance. It's crucial to protect athletes from the harshness of unfiltered criticism. As a practitioner, I've found that while athletes should be aware of the general sentiment, including constructive feedback, they need not be exposed to every negative detail. This approach allows athletes to focus on their performance and personal growth, while also being cognizant of public perception, without the burden of unnecessary negativity. Effective communication in these scenarios is key, ensuring transparency and accuracy while safeguarding the mental well-being of the athletes.

As Senior Manager of Digital Marketing & Game Operations at East Asia Super League, I prioritized audience engagement during international tournaments, notably the EASL Champions Week. Our strategy included a comprehensive social media plan, responding promptly to audience interactions, and actively seeking feedback. Notably, fan suggestions were incorporated into subsequent events, fostering a sense of community. This experience emphasized the power of active audience engagement, enhancing the overall fan experience and turning tournaments into the event that everyone can enjoy.

Feedback is one of the best ways to develop and progress as a coach. I believe no one is perfect, but sometimes watching and listening to others we can learn so much! (I hear and see plenty of positive coaches, but for all the good ones there are some really bad negative ones out there). Therefore learn and progress from what you hear and see.

Many times we see the original communication is distorted. This happens when there is no precision in what we want to communicate. It good therefore to be precise and to the point rather than beat about the bush. The shorter our communication the better as we will not lose ourselves in details. It is good to give headings to our communication as this way we will stick to the point we want to communicate. The channels we choose depends on the information we want to make known. We will not use the same channel to communicate different messages to different groups.

Because I teach a multidisciplinary program CPD is a yearly thing for me don’t just do it to tick a box develop your skills and test them constantly and retest them if you are teaching or training a person or group the saying the proof is in the eating

For me, I’m learning every day. I continually change the way I coach, maybe not change my own Coaching Philosophy but adapt it slightly. Regards CPD, again this is something I love to do. I use and review social media a lot, for all the great stuff people post there are some poor posts. For my players I try and use Social Media as a Coaching Tool, posting good and bad techniques for example. If my players can see things, I believe they will have a greater understanding and can see it actually happening than talking about things in Coaching Sessions.

Maintaining trust with the public is very important, if there are any potential conflicts of interests such as financial ties with sponsors or other organizations, being transparent about this helps maintain trust with the public. Social media is a powerful tool when it comes to PR. Actively engaging with fans and providing updates while also making accurate posts .