Might also want to mention that Facebook prioritizes content from friends (other users) over organic content from business pages. Also that TikTok's algorithm favors showing users videos that align with their latest interests. So it rewards videos that tap into trending audio and video themes that feature specific interests, not necessarily from people the user knows or follows.

Ultimately all the algorithms have one goal - to keep users on the platform. That means both content creators and their audiences.

Top Tip: Listen to the platform's stakeholders! They often talk about the algorithm and the changes that are coming or have been made. Ex: Mark Zuckerberg shares about the Facebook algorithm. Adam Mosseri shares about the Instagram algorithm. Follow them. Do this for every platform.

In the dynamic social media landscape, algorithm mastery is vital. Here's how: Engaging Content: Craft posts prompting likes, comments, and shares. Consistency: Regular posts stay on feeds and algorithm radar. Responsive Engagement: Swift comment replies signal value. Analytics Insight: Refine strategy using platform data. Precise Targeting: Define audience accurately. Varied Formats: Use images, videos, articles. Strategic Keywords: Employ relevant hashtags, keywords. Optimal Timing: Post during peak hours. Encourage Shares: Craft shareable posts. Drive Conversations: Pose questions, polls. Authentic Titles: Avoid clickbait. Video Edge: Algorithms favor videos. Master these tactics for algorithmic success.

Cracking the social media algorithm code feels like deciphering the Matrix. Create engaging content tailored to each platform and audience. Use relevant keywords and hashtags. Post consistently and interact with followers. Track analytics to identify what works. Collaborate with influencer partners. Clean up fake or inactive followers. With knowledge of each platform's priorities and experimentation, you can align with the machines, not against them. Now put on your Neo shades as you dodge algorithms with social media kung fu. Wah-yah!

Absolutely,Keep your messaging authentic and aligned with your brand's voice and personality. Authenticity resonates with audiences and can significantly improve engagement rates. A/B testing can be incredibly useful for post optimization. Experiment with different content types, posting times, and captions to see what yields the best results. Finally, don't forget to make your content shareable. When users share your posts, it increases your reach and visibility, providing further opportunities for engagement and follower growth. Always stay updated with the latest social media trends and algorithm changes to keep your content strategy effective.

Do not forget to add more of you in each format. While systems and structures work well, all platforms will work better for you if you add more personality to your content. Your personality adds more to your authenticity on any platform.

Quick tip: Always feature your most successful posts on your profile. That increases the chance of any new visitor to your profile to stay on it that much longer because featured posts spark curiosity, plus, a featured post with good number of likes and comments automatically establishes authenticity of your profile and makes the visitor engage with it.

Top Tip: Audit your own profile each quarter to see if you might need to update or refresh anything! Meaning - did you take a class, get a new certification, cut your hair, started a new program, have a new offering, work with different clients, launched a new product? Optimize your profile for whom you want to attract at this moment.

The majority of your content should be aimed at your audience - what do they want to read? What do they need? Can you provide a solution to their pains?

This works for Every. Single. Platform: Use NEW features immediately! Ex: When Facebook first pushed out LIVE video, it gave users a huge reach. When Instagram launched Reels, it took over everyone's feed and decreased the reach for posts. When Pinterest offered idea pins, they gave users 10x visibility over regular pins. So... use the latest and newest features to play into the algorithm!

Make hay while the sun shines. Remember when LinkedIn turned up the wick on polls? Or when Instagram pushed Reels? Or how about TikTok themselves announcing they have a ‘go viral’ button? When there are new features or you see one of them being pushed heavily, jump on the bandwagon - it’s good to increase views, increase followers, and ultimately increase clients.

Social media algorithms thrive on content. A profile with variety content is known to attract audiences conforming to different personas which enables any algorithm to potentially index your profile on priority to everyone else's feed. The algorithm has a simple goal of keeping everyone hooked on the platform as soon as they open the app, and the best way to do it is by showing content with high chances of engagement first. Hence, higher the variety of your content, higher the chances of engagement. Win-Win.

Warning to be mindful of context, don't ignore the environment in which your followers are living. Know when to NOT post and /or to take a position on issues your audience is concerned about. Brands today are expected to establish and stay true to not only to their personality but also to a greater purpose within their community.

Being authentic to an algorithm involves a data-driven approach. Consistency translates to a calculated posting schedule, aligning with peak audience activity times. Think of it as optimizing your data-driven call patterns to reach your friend when they're most likely to answer. Adhering to your brand's data-backed values and expressing your passion through data-supported content strategies is key. Algorithms thrive on data signals of genuine connections. When your data-driven authenticity shines through, your followers engage more, building trust, and generating data-rich insights. These insights fuel algorithmic rewards, enhancing data-driven reach and engagement. In essence, it's all about letting your data-fueled friendships flourish!

This is the shortcut which most social media users do not want to take. Each platform is designed to elevate human connection. If you do not focus on building relationships and maintaining them, you will end up having an audience that likes what you write but doesn't really understand you. Also, make introductions. That is the ultimate level of networking and building relationships.

Identify creators from your niche and collaborate with them to reach out to broader audience. Collaboration efforts with help you build amazing partnerships pipelines for your brand.

Properly vetting influencers is extremely important for achieving your campaign goals. Here are my top 3 tips: 1. Don’t automatically assume that a high number of followers automatically increases the person’s influence. 2. Examine the engagement for their social pages. Do the people engaging with their pages appear to be your target audience or bots? 3. If you are trading goods or services for marketing tools. Assign estimated values to both your products and/or services and the items to you wish to receive as deliverables. 4. I also typically only work with influencers who have been following our brand and engaging with our posts already. This helps me decipher if they are genuinely interested or just looking for freebies.

You can start by selecting advocates within your company to significantly enhance your brand's credibility and reach. To select the most effective advocates: - Define your Purpose: Clearly outline the characteristics and qualifications you're looking for in a company advocate. - Conduct a Social Media Audit of Potential Advocates: Assess the quality of their content, their follower count, engagement rates, and the relevance of their audience to your brand. - Reach out and Build Relationships: Offer value, such as exclusive insights or content, to strengthen the partnership. - Set Clear Expectations: Define the scope of the advocacy program, including expectations, responsibilities, and any incentives or rewards for participation.

Here's 5 things LinkedIn doesn’t like you doing: 1. Editing a post after you've posted it. (Will harm your post reach) 2. Adding external links in your posts. (LinkedIn doesn't want users going off of LinkedIn) 3. Mass tagging people in the comments in hopes for more engagement. (If tags don't respond that will also harm the performance) 4. Using 3rd party software to mass connect / like posts. (You could get blocked) 5. Overusing hashtags (LinkedIn now suggests less than 3) Hope these help!

Indeed, grasping the intricacies of social media algorithms is essential in today's digital landscape. As algorithms continue to evolve, your audience remains the constant. It's the audience that engages, shares, and drives your content's success. The heart of a successful strategy lies in your ability to connect with your audience on a profound level. The landscape of web 3.0 has ushered in a paradigm shift where personalized engagement and authentic connections reign supreme. In this context, a deep-rooted understanding of your audience becomes an invaluable asset. It goes beyond mere visibility; it's about resonating with your audience's core values and aspirations.

If anyone says they can “beat” or “hack” the algorithm, run. If they say they know the algorithm completely, run. The only people who truly know an algorithm of a platform are the developers themselves. You can only work with the algorithm and try to stay with the changes it makes and pivot to implement those changes. #heathercoxcodes