Yes, acceptance is a healing therapy. It gives room for getting it right again, because failure is the beauty of life that keeps you seeking for more (learning). It's weird to say, I feel in love with failure, because its bringing me to limelight, because I will get it right this time around.

See no "failures", see FEEDBACK. You have no control over algorithms and people's responses to your campaigns. So if it flops, it simply means there's something YOU did wrong. Don't be too attached to any of the outcomes of your campaigns. See them as a learning curve.

Hopefully you work in a team that celebrates failure as an attempt to get better and be better. In marketing, permission to fail often leads to incredible ideas and campaigns!

Learning from social media marketing failures is important for growth. It is also important to take ownership of mistakes, apologize when necessary, and use them as opportunities to enhance our expertise and understanding in the field.

Secondly, see no losses, see LESSONS. In my marketing efforts, I believe you with win or you learn. Zoom out, look out what you did well. And learn from what you didn't do well. Reinforce what you did well. Improve what you didn't do well.

This is a called a retrospective meeting. Write down what went well, what failed and yes, how to improve upon the process next time by specific actions. If you are on a team, invite the whole team to this meeting!

I love this point, turning weakness to opportunities. Seeing opportunities in difficulty. Analytics has helped me in managing a clients insta page. I go back to look through and see were I missed it.

You will also find that everyone has had failure. It’s what you do after you fail, that matters most! Getting back up and not making the same mistake a second time is what you need to strive for.

This is one hack often overlooked but it's key to marketing success. I'd always say, "don't find yourself competing with people you should be collaborating with". Why? This has saved me thousands of dollars I'd have wasted on failed campaigns. How? 1. Find out who's getting it right with the best conversion systems: funnels, scripts, webinars, offers, etc 2. Learn their technique (pay if you have to) 3. Implement 4. Rinse and repeat. 5. Get feedback from (or report to) your colleagues your progress so far.

This can only happen if you are in a working environment where failure is celebrated as part of innovation! This is a usually an agile team. If you ar won’t allowed to make decisions, good or bad, without permission, your creativity will be squashed.

For me it's about finding out what is working now. My mechanism for adaptation is RESEARCH. Campaigns fail when we launch out without due research on: 1. The Product 2. The Market 3. The best media (or platform) This is how I innovate - I test out new methods for marketing.

Celebrate milestones. Your first thousand impressions, highest reach, highest CTR, highest... Look at your present results, define what "SUCCESS" means to you. Celebrate milestones when you reach them no matter how SMALL it looks.

Social media failure is an opportunity for learning because there are usually plenty of analytics available to understand what worked and what didn’t. For me personally, I would recommend analyzing every aspects not just the overall goal that has been missed. Once one has taken a step back it is important to go back to the drawing board to confirm whether or not the initial assumptions were correct. Going through every objective and question whether or not they were taking into account the audience needs and wants. Ultimately every fail is an opportunity to do better next time!

Failing is learning. It’s A/B testing at its most efficient. Fail, learn, correct/contain if necessary, pivot, post. Repeat.