Bias is an unconscious tendency to favor or reject certain groups or individuals based on stereotypes, assumptions, or preferences. This can have a negative impact on hiring decisions, as well as the candidate experience and employer brand. To reduce bias, it's important to be aware of your own blind spots and prejudices. A structured interview process with job-related criteria and competencies can help. Additionally, using objective and standardized assessment tools such as tests, simulations, or portfolios can measure the candidates' skills and abilities. A diverse and trained interview panel is also beneficial, as it involves people from different backgrounds, roles, and perspectives. Finally, using inclusive language and avoiding jargon, acronyms, or idioms that may confuse candidates from different cultures or backgrounds is important.