Here's how we measure email deliverability: - Sender Reputation: Monitor reputation scores. - Bounce Rate: Track bounce rates for delivery issues. - Open Rate: Analyze email open rates. - Click-through Rate (CTR): Measure link clicks. - Conversion Rate: Assess recipient actions. - Spam Complaints: Monitor complaint rates. - Inbox Placement Rate (IPR): Determine successful deliveries. - Authentication: Ensure SPF, DKIM, DMARC. - Engagement Metrics: Review read and reply rates. - Email Testing: Conduct A/B testing. - Testing Tools: Use email testing tools. - Feedback Loops: Subscribe to ISP feedback loops. - Monitoring Services: Consider email monitoring services.

Email deliverability is the linchpin of successful DTC email marketing campaigns. As a seasoned professional who's helped over a hundred brands smash revenue goals, I can't stress enough the importance of a solid sender reputation. It's giving your brand the credibility it deserves in the crowded inbox space. Measuring deliverability rates, bounce rates, and spam complaints isn't just data—it's the roadmap to tweaking your strategy for that insane ROI. And when you see those open rates climb, it's like watching your favorite underdog story unfold. Big moves in deliverability lead to even bigger wins in customer retention and revenue.

Email deliverability is key because it ensures your message reaches the inbox, not the spam folder. It affects how many people see, open, and act on your emails. Good deliverability means your content is seen by more people, boosting your chances of achieving your email campaign goals. It's the first step in a successful email strategy.

Marketing is a numbers game; the more emails you successfully land in your market's inbox, the higher the visibility of your marketing message. This leads to an increase in responses or sales meetings. Example if you saw 1% increase in open rates of a campaign of 50,000 emails can significantly fill your sales pipeline.

Wondering why email deliverability is crucial? Well, it's not just about sending emails. It's about ensuring they actually land in your subscribers' inboxes! Without proper deliverability, your email marketing efforts could be going down the drain faster than a dropped phone in water! Plus, a poor sender reputation is like trying to make friends with a grumpy cat – nobody wants to hang out with you! So, let's make sure those emails reach their destination and keep those relationships thriving!

Measuring email deliverability involves assessing key metrics like the "non-bounce rate" (aka the delivered number), indicating successful deliveries as a percentage of the total emails attempted to send. Differentiate between "Delivery" (sending between MTAs) and "Deliverability" (results and methods). It includes inbox placement rate, authentication, and basic email KPIs (e.g., opens, clicks, complaints, unsubscribes). Monitoring these metrics guides efforts to optimize deliverability.

To gauge email deliverability, look at the percentage of emails that land in inboxes. You can find this by dividing the number of delivered emails by the total sent, minus bounces. This figure shows how well your emails pass through spam filters and other barriers to reach your audience.

First you have to ensure that you have SPF/DKIM/DMARC setup correctly. Assuming you do, ensure you have DMARC reporting turned on and you will be told exactly why and how many of your emails are not delivered to the inbox. If you are not comfortable reading raw XML files, there are online services that will collect the DMARC reports and align them to a pretty dashboard for you (Easy DMARC comes to mind)

Measuring email deliverability is crucial for any business aiming to connect with customers. Start by checking your delivery rates and monitoring how many of your emails actually land in inboxes. Don’t forget to peek at your spam score too; it’s a big clue on how email services view your messages. A pro tip? Regularly cleanse your email list for accuracy and engage with your subscribers through quality content. This way, you’re not just sending emails; you’re making sure they’re seen and valued. Keep it simple, direct, and impactful for the best results.

Wondering how to measure your email deliverability rate? It's as easy as pie! - Simply put, your deliverability rate is the percentage of emails that actually make it to your subscribers' inboxes. - Take the number of emails delivered, divide it by the total sent, and boom! You've got your rate. - For instance, if you send out 1000 emails and 900 land in the right spot, your deliverability rate is a stellar 90%. But wait, there's more to the email game than just deliverability! - Don't forget to keep tabs on metrics like open rate, click-through rate, and bounce rate to get the full picture of your email campaign's success. Keep those numbers in check and watch your inbox magic happen!

The bounce rate tells you the share of emails that didn't reach inboxes. Track this by dividing bounced emails by the total sent. A high bounce rate can signal issues with your email list or content, prompting ISPs to block your emails. Keeping this rate low is crucial for good deliverability.

Actually, you don't realy need to do the math, the email marketing tool you use will do it for you. It's important to distinguish between "hard bounces", which happen due to invalid or blocked email addresses, and "soft bounces", occurring due to temporary issues like full inboxes. Make a segment based on these 2 and regulary clean your email list beacause having a high bounce rate can negatively affect your overall email strategy and reputation.

Ever wonder how to measure Bounce Rate? Bounce rate is like a boomerang for emails - it's the percentage that comes back to you because they couldn't find their way to the recipient. - There are two types: hard bounces (the 'ouch' ones) and soft bounces (the 'hold on, I'll be back' ones). Hard bounces mean the address is a no-go zone, while soft bounces signal temporary issues like a full inbox or a server hiccup. To crunch the numbers, divide bounced emails by sent ones, then times it by 100. Voilà! You've got your bounce rate. Keep it low to keep your email game strong and your sender street cred intact!

Measuring bounce rate involves tracking the percentage of visitors who land on a single page of a website and then leave without further interaction. Tools like Google Analytics can help gauge this metric, providing insights into website engagement and potential areas for improvement. It's essential to understand the context of your website and set benchmarks accordingly to interpret bounce rate effectively.

Evaluating Bounce Rate: Monitor your bounce rate, which indicates the percentage of emails that were not successfully delivered to recipients' inboxes. Categorize bounces as either hard bounces (permanent delivery failures) or soft bounces (temporary issues), and take appropriate actions to minimize bounce rates.

If you're in DTC, you're likely using Klaviyo or similar tools. These tools have deliverability reports for you, but DO NOT use those numbers as those are inaccurate at best. Instead, use the tools provided by email providers. For example, Google has Postmaster Tools for Gmail. This should be your source of truth when it comes to measuring your spam rate. Coz who would you believe? Your email platform's tools or the actual provider who receives the emails? Happy Emailing 👋

Spam complaints occur when recipients mark your email as spam. Monitor this by dividing the number of complaints by total emails delivered. Even a small increase can hurt your sender reputation, so it's vital to keep this number as low as possible through relevant and wanted content.

Most email marketing tools automatically calculate the spam complaint rate for you, simplifying the process. With coming updates from Google and Yahoo, keeping this rate low will be key to maintaining a good sender reputation and not be be flagged as SPAM. We are talking about 0.10% and 0.30% as the limits before be flagged as spam.

Wondering how to gauge spam complaints? It's simpler than you think! Spam gripes are those pesky reports where your emails end up in the dreaded junk folder. But fear not! You can track these complaints easily. First up, try a feedback loop service. This handy tool alerts you when someone flags your email as spam. Plus, keep an eye on your spam complaint rate. It's the percentage of complaints compared to the total number of delivered emails. Keep those complaints low and your sender reputation high!

To measure spam complaints effectively, track metrics like unsubscribe rates, feedback loops, and spam folder placement. Also, conduct surveys to gather direct feedback from recipients, helping refine your outreach strategy for better engagement and trust.

Improving email deliverability involves using a reputable ESP, building a permission-based list with a double opt-in, and segmenting your audience to send targeted content. Test different elements like subject lines and sender names to optimize engagement. Regularly monitor metrics to refine strategies and remove inactive subscribers. Adherence to best practices, including using a clear sender name, avoiding spammy content, and ensuring compliance with legal standards like CAN-SPAM and GDPR, is crucial. Effective email management boosts deliverability and enhances your marketing impact.

After working with clients on their email marketing for the last 10 years, here are 5 ways I’ve seen that can drastically improve your deliverability. 1. Do not purchase emails. 2. Send emails that are fun, interesting or valuable. Great content will always win! 3. Keep your list clean and validated. If someone has been inactive for 6 months, archive them. 4. Segment, segment, segment! 5. Monitor your bounces, unsubscribe and spam complaint rate weekly. AND make sure you’re fully authenticated with DKIM and DMARC. Do these and you’ll be 👌.

Boosting email deliverability starts with a clean email list, engaging content, and following best practices. Regularly clean your list to remove inactive or invalid addresses. Personalize your emails to engage recipients better and avoid spam triggers. Testing and adjusting based on feedback is key.

Elevate your email deliverability with these tips! - Team up with a top-notch ESP that plays by the rules. - Build your list right—double opt-in is key. - Get personal—segment your list and test those subject lines. - Keep an eye on metrics and play nice—follow the rules. - Boost your marketing results in no time!

Making sure you have your domain verified is also a very important way to improve your deliverability.(Don't forget DMARC, DKIM, & SPF).

Here's how I generated 635 "free" subscribers from a “dead” email list: (I do this monthly and have generated over $30,000 in revenue from it) Step 1: compile a list of dead leads. Ideally a list that haven’t opened your emails in 2 months (or ever) Step 2: Use a revival email that is tailored to your audience (ask me if you need help on this) Step 3: Add those openers back to your nurturing sequence of high-engagement converting copy I’ve seen 60+ closes with this method over time. And figured out how to autopilot it. Cost to me? Less than $50. And a few hours of set up.

Beyond the basics, consider sender reputation, email frequency, and user engagement. ISPs look at how recipients interact with your emails. High open rates, low unsubscribe rates, and positive actions like replies can improve your standing. It's a blend of art and science, requiring ongoing attention and adjustment.

This can be a minefield, every inbox provider has different feedback loops and the names of metrics can be different for each provider. For example - Gmail doesn't pass-back spam complaints in the same way as others, which can make it seem like its under reporting.