I honestly think choosing the right tool can help get you going. I’m kinda surprised VidIQ wasn’t mentioned here because that tool is ideal for creators that still need to hit their stride (me, for example). It isn’t free, but you should check it out if you have the money. TubeBuddy is a good option because the free version does give good insights. In short: I think it mostly depends on the type of creator you are/what you want to prioritize in your budget because of the many tools out there.

5 things can take it ahead. -Catchy music/VO/dub -On point visual description -Crisp edit -Right tags -Right Time (highest audience engagement period)

In YouTube videos, understanding the importance of keywords is crucial, much like choosing the right topic. Keywords help you identify what is most relevant to your audience. Instead of solely relying on external tools for keyword research, leverage YouTube Analytics in YT Studio. YouTube provides insights on suggested topics and relevant videos that your audience is already watching. Use this valuable data to create new content that resonates with your viewers and enhances your channel’s growth.

Many agencies are falling into a common pattern: they invest resources in crafting video content and subsequently upload rather generic videos on YouTube. These videos often sport uninspiring titles and minimal descriptions, resulting in a mere 20 views, leaving them disheartened. Executives share in this disappointment, especially considering the significant financial investment.Videographers, it's imperative to emphasize to your clients the vital importance of effectively marketing their videos to garner higher views and engagement. This aspect can significantly impact whether they decide to enlist your services again.

In my opinion, to achieve higher search rankings, you should incorporate current trends, news, and major global events into your videos or file names. Ride the wave of current marketing strategies to gain visibility.

The initial words always do the job of engaging the reader to either delve in or move on. Therefore, strive to use phrases and words that captivate your audience right from the start, like 'falling in love at first sight. Be clever

I think that using tools along with creating enticing and engaging titles and descriptions will grab your audience as you have just a few seconds to draw them in and make them want to see more. I find that using tools like Vidiq and ChatGPT can really elevate you on an SEO level and we must not forget that when a video has been created and edited well this also helps with audience viewers and attracting more fans. At the end of the video I would usually also add a CTA with a link to my socials and website.

Crafting catchy titles and engaging descriptions is essential for capturing the attention of your audience and encouraging them to click on your videos. Creating intrigue and curiosity is an effective way to capture your audience's attention and entice them to engage with your content. Create urgency, personalize and relate, highlight benefits, be authentically you, and create a call to action. No one know's your message or story better than you do!

I see so many agencies that create video content, and then post a very generic video on YOUTUBE, with a weak title and almost no description - and then, they get 20 views. And they are disappointed. The executives are disappointed that maybe thousands of dollars were spent, and there are almost no views. Videographers, help your contacts understand that marketing the videos, gaining views and engagement is super-important, and may determine whether they hire you again. Great looking videos are wonderful, but if only 12 people view the video, it may be deemed a failure. As a videographer, understand the dynamics of video marketing and help out your clients.

Keyword Focus: Use relevant keywords in titles, descriptions, and tags. Quality Content: Create engaging, informative videos. Thumbnail Appeal: Use eye-catching custom thumbnails. Transcripts/Captions: Provide accurate transcripts or captions. Promote Engagement: Encourage likes, comments, shares, and subscriptions. Consistent Posting: Stick to a regular upload schedule. Monitor Analytics: Track video performance for insights. Share Across Platforms: Promote videos on social media and website. Optimize Video Length: Match content complexity with video length.

One thing to look out for: Thumbnails appear smaller in size on YouTube than on your editing software (Photoshop, Canva, etc.). It would probably be helpful to shrink the image in your software and see if it still has visual appeal at that size.

Thumbnails are a BIG DEAL. Do a video search right now, of your videos - especially on a cell phone - can you clearly see a great video thumbnail making your video interesting? If not, people will skip it. Views, engagement, leads, sales, all these things hinge on following through with effective thumbnails. If it's not working - create another, change the title, change the image, try different things to attract viewers.

Your video thumbnail should represent your entire video mood in a single frame. So do not invest on an exciting title, take care of mood related colors, picture elements according to your subject and etc.

In my experience as a Graphic Designer specialized in both print and digital media, I view the thumbnail as a pivotal component for video SEO. While at Nordea Asset Management, brand consistency was a cornerstone, and thumbnails should mirror this principle. They must align with your brand's aesthetics, such as color schemes and typography, to immediately resonate with viewers. Beyond just being eye-catching, a thumbnail should serve as a narrative teaser for your video. In past roles, I've utilized A/B testing to fine-tune thumbnail designs, enabling us to better understand what truly engages our audience. So, when crafting your thumbnail, think of it as a compelling mini-narrative that's cohesive with your overall brand identity.

One thing I think a lot of new creators overlook when trying to optimize videos to rank higher on search engines is what their thumbnails look like. I cannot overstate how important your thumbnail is when it comes to getting those clicks and views! At VidSummit 2022, MrBeast highlighted this fact by sharing he actually has a whole team dedicated to thumbnail creation. He also does focus group testing with friends for feedback. I know not every creator will be able to go to these lengths, but recognizing what goes into a good thumbnail, like colour blocking, having your image pass the "squint test," conveying subtle conflict in clear images showing an expressive face should pull your viewer in before they've even watched a single frame.

It's been wild to see the exponential growth of YouTube Shorts since its rollout in early 2023. But regardless of the platform, I've found using the RICE checklist to be very helpful in keeping me on track when creating any short-form video: Repeatable - can you do it again? Inclusive - does it have an audience? Curious - does this engage the viewer? Evergreen - will this be relevant a year from now? How you construct your video is of supreme importance when you have literal seconds to capture a viewer's attention. A successful short-form video will always deliver the following: -a 1-second hook (present the idea, right tone, visuals, text, music) -tension-building narrative (engage comments) -high-value conclusion (watch it again, CTA)

In my experience handling audiovisual production, I've learned that video length and format are more than mere technical details; they're strategic tools for SEO and viewer engagement. Platforms like YouTube favor longer, in-depth content, while social media sites like Facebook and Instagram lean towards shorter, eye-catching videos. It's all about finding the sweet spot between value and length for your specific platform. Technical factors like aspect ratio and resolution also matter. While managing complex projects, I ensured multi-device compatibility to optimize user experience and improve search rankings. So, align your video's length and format with both the platform's requirements and cross-device accessibility for the best results.

With years in graphic design and digital marketing, I see engagement metrics like likes, comments, and shares as more than vanity stats; they're vital for SEO. When managing social campaigns, I always aimed for high interaction. Utilize storytelling and hooks to maintain interest and place CTAs strategically to guide viewer actions. Don't overlook post-publish interaction: prompt viewers to like, comment, and share. Ask open-ended questions to spur conversation. In essence, make your video a dialogue, not just a monologue, to boost its ranking and visibility.

Boosting engagement on your video content through running ads is like inviting guests to a party you've meticulously planned. Start by selecting the right platform to promote your video, whether it's YouTube, Facebook, or Instagram, where your audience hangs out. Craft a compelling message that resonates with your viewers, enticing them to click and watch. Think of it as writing an intriguing invitation. Then, set your budget wisely, ensuring it's like budgeting for party decorations – enough to attract attention but not to break the bank. Monitor your ad's performance closely, just as you would keep an eye on guests' reactions at your gathering, making adjustments as needed to keep the engagement flowing.

SEO Tips for YouTube To optimize videos for SEO on YouTube, consider these key strategies during your video shoot: Compelling Start: First 30 seconds of video are crucial. Guide viewers about the video’s content & clearly explain why they should watch it. Keyword Usage: Incorporate your keyword phrase multiple times throughout the video. This reinforces the topic and helps with SEO. Engaging Scripts: Use hooks in your script to keep viewers engaged and prevent them from skipping parts of the video. Interesting and relevant hooks maintain viewer interest. Dynamic Graphics: Avoid monotony by frequently changing the graphics. Use captivating visuals to keep the viewer engaged. Encourage Comments: Creatively encourage viewers to comment.

✅ Use interactive features like YouTube's cards or end screens to make your videos more fun and interactive. ✅ Get your viewers involved. Show their art, answer their comments, or make videos they ask for. ✅ Mix it up! Try different video styles to keep things fresh and exciting. ❌ Over-Promote: don't always be selling or asking for likes. Too much can annoy viewers. ❌ Ignore Trends: talk about the latest stuff in your videos, but keep it true to what you're all about. The trend can really help boost your engagement.

Getting more views for your videos (and your clients) is so important today, especially to your clients. They want results. Initially, they love the beautiful "look" of the video, but if it's only gaining 20 views, and they've spent thousands of dollars - they will view the video as something of a failure, unless they are chasing awards for various reasons. Gaining views, engagement, donations, fundraising, sales, leads - this is all important if you want to grow into the B2B video business areas.

Work with other videographers and clients. Be willing to post alongside creators and join your audiences for collaborative projects. With so many creators and videographers constantly posting and producing work, it may be difficult to get air time on the screens of people who don't know you. By posting alongside another creator, you're both able to speak with one another's audience and create interest across both profiles. Both of you can grow engagement, both can grow connections, and you can start developing relationships with contacts you previously haven't been able to get in front of.