2 Simplify your message

Complex technology can be hard to explain in a clear and concise way, especially when you have limited time and attention. To avoid overwhelming or confusing your audience, you need to simplify your message and focus on the key points that matter. Use a simple structure that follows a logical flow and covers the main features, benefits, and value proposition of your solution. Use visuals, diagrams, charts, or graphs to illustrate your points and make them easier to remember. Avoid too much text, data, or code on your slides, and use simple language that your audience can follow and appreciate.

4 Connect with emotions

Even though your presentation is technical, you still need to connect with your audience on an emotional level. People make decisions based on how they feel, not just on what they think. To appeal to their emotions, you need to show empathy, enthusiasm, and credibility. Empathy means understanding your audience's pain points, challenges, and aspirations, and showing how your solution can help them achieve their goals or overcome their obstacles. Enthusiasm means expressing your passion, confidence, and excitement for your solution, and how it can make a difference for your audience. Credibility means proving your expertise, authority, and trustworthiness, and backing up your claims with evidence, testimonials, or references.

5 Engage in a conversation

Your technical sales presentation should not be a one-way monologue, but a two-way conversation. You want to engage your audience, not bore them or lecture them. To do that, you need to ask open-ended questions, listen actively, and encourage feedback. Questions help you uncover your audience's needs, expectations, and objections, and tailor your presentation accordingly. Listening helps you build rapport, trust, and understanding, and show that you care about your audience's perspective. Feedback helps you gauge your audience's interest, satisfaction, and readiness, and adjust your presentation accordingly.

6 Call to action

The final step of your technical sales presentation is to call your audience to action. You want to motivate them to take the next step in the sales process, whether it is scheduling a follow-up meeting, requesting a proposal, signing a contract, or making a purchase. To do that, you need to summarize your main points, restate your value proposition, and address any remaining questions or concerns. Then, you need to clearly state what you want your audience to do next, why they should do it, and how they can do it. Provide a clear, specific, and compelling reason for them to act, and make it easy for them to do so.