Tip #1: Understand Your Target Audience To create content that resonates with your audience, it's crucial to understand their preferences. Research and analyze your target audience to determine the type of content they enjoy consuming. Are they looking for entertainment, education, or inspiration? Tailor your videos and podcasts to align with their interests and provide value.

💡 Tip: Use your Notes app to drop inspiration as it hits. You never know when you’ll get that creative spark— having a dedicated place where you can list your ideas in the moment helps to make content planning sessions more efficient. 💡 Tip: “Save” posts that you enjoy as you scroll. Having an easy way to refresh your memory on content you feel inspired by can help get your creativity flowing as you plan your own content.

Stay up to date! Planing and delivering your content in the right timing will increase engagement, make sure to have what is the most valuable information for your audience at the moment.

Content Programming; in other words planning your content is key to its success. You may have great content, but if the content is not uploaded with the right format, on the right platform, at the right moment, then its potential might be lost. Also, programming your content will help you keep your content consistent and scaled. Consistency creates habits for your audiences to come back to your content channel. So plan your content and keep it consistent for scaled reach.

Always work on your brand tone of voice. The wording and the type of sentences will play a key role in the way the audience will percept your brand. Having a clear tone of voice guide, aligning your content with your brand book, makes your content pop and recognizable.

Make your videos and podcasts engaging by crafting compelling content. Use storytelling techniques to evoke emotions and connections in your viewers. Share personal anecdotes, real-life examples, or case studies to captivate your audience. This will keep them coming back for more.

Be strategic: which format(s) will allow you to make the most impact, rather than spreading yourself thin attempting to make your content available across every available platform? Consider your audience and where they spend their time. ➡️ Who is your typical customer? ➡️ What are they interested in outside of your product and service? Research your competitors. ➡️ What are they doing well? ➡️ What format is performing well for them? ➡️ What solutions do you provide that they don’t? Consider your goals ➡️ Is your concept best communicated visually? ➡️ How complex are the topics you’re covering? And last (but not least) what are your available resources? Great content doesn’t require enormous investment— 🌟 creativity goes long way!

Use a rich mix of short-form and long-form content. Ensure that your content offers a rich variety of information, from bite-size overviews to more substantial deep dives. That will ensure that you appear in more web searches

Know your platforms and your audience. Each platform has its own time restrictions, character limits, and sizing formats. Be aware of what you're putting where and you'll keep the algorithms happy. As for podcasts, find your broad niche first and then consider making additional shows to reach the smaller groups within your audience. Ex: My show, "Our Kids Play Hockey" added a monthly show to talk specifically about Goaltending, and a weekly micro-podcast "The Ride To The Rink" aimed at kids.

High-quality visuals and audio are essential for grabbing attention and keeping viewers engaged. Invest in good equipment to ensure your videos and podcasts have clear visuals, crisp sound, and professional production value. Choose visuals and audio that are visually appealing and relevant to your content.

💡Tip: dedicate time to learning the basics of editing in your preferred software. It will save headaches in the long run and your content will be better for it.

One of the best tips I can offer for video is to carry a wireless microphone. I have an expensive one that cost around $25 and it is amazing. I filmed on the beach is the Caribbean and it blocked out all the wind noise. My voice was crystal clear.

Honestly, everyone's best tool is in their pocket. Don't let the imposter syndrome of "I can't use my phone to make good content, I'm not a pro if I do that" stop you. I've done content with my Sony Camera and my phone and a lot of the time, the phone quality is more what we're looking for.

You want to ensure that your content is accessible as possible to the widest range of users. Content that is accessible is a matter of social equity. It also makes it possible for users to access your content in a range of different circumstances, like on the train or in a noisy offices

There are various AI tools available such as Descript, Pictory, Invideo.ai, and CapCut that can assist you in adding captions to your videos. Personally, I highly recommend Opus.pro as it utilizes AI technology to select the most captivating segments of your videos, clip them, and add captions for easy sharing on social media.

Include powerful call-to-action messages. Encourage your audience to take the desired action, such as subscribing to your channel, signing up for your newsletter, or visiting your website. Make sure these calls-to-action are clear, concise, and inspiring.

Captions and transcripts are a must nowadays as they foster inclusiveness of course, and they are also great at reducing bounce rate and increasing engagement.

Many of the social media platforms are making it easier to caption! Here on LinkedIn videos are now captions and as the poster you have the option to edit the text. Reels on Facebook offers some great caption options. They also allow the option to download the Reel after it is captions so you can re-purpose that for use on other platforms

Engaging with your audience is crucial for building a loyal following and promoting your content. Respond to comments, questions, and feedback from your viewers. Incorporate their suggestions and feedback into future content. Show your audience that you value their input and appreciate their support.

Success for my clients has been achieved by using Meta Partnership Ads to amplify client content. These ads showcase both the advertising account and the creator's content. The collaboration with creators to develop and build stories for brands is particularly favoured, given that such content is likely to be more genuine and engaging. This is attributed to the creators' understanding of their audience and platform nuances. Also, this collaborative approach facilitates reaching new audiences via paid promotion. The same principles apply for thought leadership ads on LinkedIn. People trust people. We should take advantage of formats like this in our brands/clients strategy.

Increase views and engagement beyond your network by leveraging top-notch visuals, trending audio, and entertaining short form video content (Reels/TikToks/YouTube shorts). Promoting your content well means reaching your market where they spend their time. Figure out what your audience enjoys, and delight in providing that for them.

I agree but first you have to understand who are you, who is your audience, how can you impact this audience, how can you build a solid community, what kind of message would you like to spread and what kind you don’t want to. Based on that, you can plan your content, make A/B tests, fail fast and learn fast to understand what kind of message your audience interacts more, what type of content engage more.

Promotion is key when it comes to reaching your target audience and growing your following. Consider using AI-powered Social Media Scheduling tools like Publer or Metricool to schedule your social media content. These tools can help you save time and streamline your social media strategy. With features like automated posting and analytics, you can easily track the performance of your content and make adjustments as needed. Plus, you'll have more time to focus on creating great videos and podcasts!

➡️ Identify what key metrics you should measure for your content type and funnel stage. ➡️ Set your benchmarks by considering similar performing content pieces (your own or your competitors’ if you’re just getting started). ➡️ Define your time frame.

Look at both views and web traffic, but also look at conversions. Do customers exposed to certain content have a tendency to covert at a higher percentage? Are those conversions macro- or microconversions? What about the customer lifetime value of customers who engage with specific types of content? Those are the metrics to track

Don't ever be afraid to try something new. New content styles, new post times, new messaging. Change it up and see what works best.

It is important to keep a constant tracking of the results of your campaigns, this way you can adjust it to make the most of the investment in promoting.

Metrics are becoming more and more challenging to track. Though we have access to some great "tracking" tools Linkedin does not allow a person profile to have it data tracked nor does Facebook. For most people their primary person profile with garnish the most interaction. Also with more and more social media companies favoring Zero Click Content it will be tougher and tougher to track "how" someone came to your website or what was the reason they decided to call.

Be creative! Don't be afraid to try new things to figure out what generates the greatest engagement from your audience.

Let the authentic YOU shine through! Each month in hockey season I run an online contest called "What Rink is Larry at?" I posted a short video filmed at a hockey rink. And then..... 🏒 People name the rink in the video 🏒 And tag their Favorite Charity 💰 Winner’s charity gets $100 donation

We have found the most effective content is content that allows personality to shine through! We have done that is some very creative ways... one of the most FUN is our online contest called "What Rink is Larry at?" Our Founder Larry Sprung posts a short video filmed at a hockey rink. And then..... 🏒 People name the rink in the video 🏒 And tag their Favorite Charity 💰 Winner’s charity gets $100 donation

Don’t be afraid to be yourself! There is nothing worst than watching a video or listening to a podcast that sounds like a robot speaking or too planned out. People connect with what’s real, to what touches their heart and brain so make sure to add your touch to it. Someone gave me an advice once that said: everything that is fluid, will flow!

Use video content to share emotions, even in the BtoB verticals, do not only produce another boring video. Be bold, truthful and creative.