🤔 How do you best communicate with investors? Like any new relationship, it's good to ask questions to understand what your investor's preferences and expectations are when in comes to communication. This includes both the frequency of communications (how often), format (Slides, PowerPoint, informal chat), and the areas of importance to them. While you may get excited to share all the technical nuances of the product you are building, you have to ask yourself if your investors will also be interested in those details or if they want a higher level 50,000 foot view. 👍 Like to support this

Develop specific investor personas to tailor your communication strategy. Recognize that not all investors are the same; they have diverse preferences, expectations, and engagement styles.

One of the most important things I have found to be true in business is responsiveness. It is not only a courtesy, but a strategic advantage which helps build trust and confidence.

Investors want to hear from you and in order to preserve the relationship and expand, it is best to understand ‘how’ they want to hear from you. Do they want a quarterly report? Give it to them. Do they want you to informally check in via phone and ask for advice? You let them advise you. Do they want to have a casual drink and catch up with you informally? Be available for that informal chat… no 2 investors will be alike. They will have unique needs and preferences. However all of them will want to know that you are a good guardian for their money and their faith and investment in you will reap rewards and this comes from being diligent with their money and communicating how it’s performing in advance of any pitfalls.

Craft a diverse channel mix aligned with your communication objectives. Different messages require different mediums. Opt for email when sending in-depth quarterly reports, ensuring a comprehensive review. Leverage phone or video for more interactive monthly check-ins, fostering a personal touch.

As an entrepreneur, it's crucial to inquire about an investor's preferred communication channel. For example, some investors prefer concise messages, so adapting to their communication style is vital because effective communication is key to keeping investors well-informed.

In shaping your message, precision is paramount. Tailor it to your audience and channel, ensuring a seamless blend of relevance and resonance. Infuse your brand's personality into the tone, creating a narrative that's uniquely yours.

When composing a message, it's important to prioritize the essential updates rather than overwhelming your investors with excessive data that may not pique their interest. Strive for clarity and conciseness. Avoid constantly seeking feedback or assistance from investors, as it can give the impression of being ill-prepared or unreliable

La fase de "seducción" termina cuando el potencial inversor pasa a ser socio de la compañía. Y una relación entre socios solo es productiva a medio y largo plazo si es una relación transparente y honesta. Mantén una comunicación fluida y continua con tus inversores. Envíales reportes mensuales de resultados y preséntales los problemas cuando se inicien, no cuando se hayan convertido ya en una bola de nieve inmanejable. Hazles partícipes tanto de los retos como de los éxitos y muéstrales que tienen la oportunidad de aportar su experiencia y sus ideas. Y de que las valoras. Al fin y al cabo, además de fuentes de financiación son personas. Y son personas que tienen mucho que aportar al proyecto.

Feedback and input from investors are invaluable, but it's essential to be strategic in seeking their insights. Focus on requesting feedback for significant milestones rather than inundating them with every minor detail they may not prefer.

By constantly maintaining a solid and well-founded business approach, communication becomes an essential tool to reinforce this foundation even more effectively.

How about JUST COMMUNICATE how you are going to communicate ? Most people are pretty simple, tell them you are going to do something, they expect you will do something. Don't do it and you have lost your credibility. Just commit to some form of CONSTANT and COMMITTED communications to investors and STICK TO IT. This can be as simple as: -Weekly wins newsletter -Monthly updates - Sharing a quarterly update -Sharing some of the board materials and package with your broader base (if you can and its legal) -Undertaking an annual Investor Appreciation Day, give them access to what you are doing and THANK THEM for their SUPPORT!!!