How can category management improve your sales growth?
Category management is a strategic approach to organizing and managing your product assortment, pricing, promotion, and placement in a way that meets the needs and preferences of your customers. By applying category management principles, you can improve your sales growth by optimizing your product mix, increasing customer loyalty, enhancing your competitive advantage, and reducing costs and waste. In this article, we will explain how category management works and share some best practices to help you implement it in your retail business.