R&D teams have much detailed understandings of the products and ingredients and value it brings to consumers .. The business teams should constantly engage with them to understand which value propositions can be brought to consumer experience. Also typically R&D teams have good understanding of history of the products/ pipelines etc etc which gets lost when business leaders change.. This history can help repeating the past mistakes and reinventing the wheel..

Research and Development (R&D) encompasses systematic activities blending basic and applied research, aimed at solving problems or creating new goods and knowledge. Investing in R&D commits to innovation and continuous improvement, whether through new product development, refining existing ones, or exploring new markets. Recognize R&D as an ongoing process crucial for long-term business success.

La investigación ayuda a la mejora continua, , a través de la innovación , rediseño , re ingeniería de productos. Con ayuda de metodologías y procesos . Que se basa en objetivos, estrategias y validaciones . Ayudarán a tener resultados concretos .

Research and Development Teams must be encouraged to participate in conferences and seminars along with the business development teams to address any technical queries and present solutions to the customers because they have detailed product knowledge. A technically sound R&D persons can impress the clients with their in-depth knowledge of the product. It gives confidence to the prospective customers that they are dealing with a trustworthy business and can relie on them for quality and trustworthy products and services.

Toda área de innovación debe estar basada en los objetivos de la empresa , con estrategias alineadas de crecimiento y expansión. Los recursos económicos y de organización deben estar enfocados a Los objetivos para dar el resultado correcto .

Here’s a concise version of aligning your strategy with R&D for innovation: Understand Challenges: Recognize modern R&D challenges, like shorter innovation cycles and emerging technologies. Align with Business Goals: Connect R&D efforts to overall business objectives, customer needs, and market shaping. Communicate and Integrate: Share your R&D strategy across the organization and integrate it into your processes.

Effective leveraging of R&D for innovation requires aligning it with business strategy. Identify areas where innovation can offer a competitive edge or address market gaps. Allocate resources to R&D projects that support strategic priorities, ensuring investments contribute to the business's vision and growth, rather than random endeavors.

R&D teams should involve as much diversity and departments within an organisation as possible, it is not just those in the lab that form an R&D team. With incite from sales, quality and regulatory, and feedback from R&D back into other departments it allows better alignment with all departments and can help move the company collectively in one direction. R&D should not be seen as a lone entity.

Creating a culture that embraces innovation is crucial for effective R&D leverage. Encourage creative thinking, calculated risk-taking, and resilience to failure within your team. Fostering such an environment promotes the free flow of ideas and instills an innovative mindset throughout the organization. Ensure innovation extends beyond R&D to all aspects of the business, from project management to customer interactions.

Generar un ambiente creativo , fundamentado en la curiosidad , Investigacion, validación . A través de la apertura , confianza. Donde todas las ideas son válidas .

Customer-driven innovation is paramount in R&D. Use it to uncover unarticulated customer needs, ensuring innovations are not just technologically advanced but also market-relevant. Regular customer engagement helps understand challenges and anticipate future needs, guiding R&D initiatives effectively.

Creo que la cultura de innovación debe estar enfocada a atender los deseos y necesidades de los consumidores. Enfocándose en la investigación de los comportamientos de los consumidores, estudiando las tendencias y probando prototipos que ayudarán a generar propuestas atractivas y ganadoras que generen valor.

this should be #1 and not #4 = the aim is to reach the market and satisfy customers. It will create returns that can be invested ( should be the strategic dimension : reinvest sales results to create more innovation and improvement ).

A mi me ha dado resultado trabajar haciendo networking con proveedores, colaborando con equipos multidisciplinarios , en los cuales todas las ideas suman creando propuestas o soluciones atractivas y diferenciadas.

Collaboration enhances R&D impact. Partner with universities, research institutions, or businesses to access resources, expertise, and fresh perspectives. Working together accelerates innovation, enabling faster market delivery of sophisticated solutions than possible alone.