Well first of all if they are copying then you must be doing something right, kuddos on that! Thinking as a PM I would focus on proactive innovation, customer centricity and shorter sprints/iterations to guarantee I am staying ahead of the game by addressing real problem my clients have. Now thinking as a PMM and GTM specialist I'd double down on branding, executing campaigns that focus on being the real leader and innovator connecting with influencers and experts that will help me differentiate myself from the copycats.

I understand that hear the customer and provide them a good customer experience can offset most of the times the action to be an innovator all the time. Be an innovator , but not provide a great customer suport would not give you the leadership on the long run.

3 Things to market authenticity and originality of features: 1.Create Unique Trademark for the feature to showcase originality as an innovator. 2.Publish the story of feature creation that includes precision in data collection, clinical trials and evidence. 3.Work with key market leaders and share their experience, opinion genuinely with unpaid mutually beneficial collaboration.

It's always a challenge when competitors start replicating your features. I believe staying ahead in the market comes down to continuously innovating, listening to your customer's feedback, and adding unique value that sets you apart. Also, fostering strong relationships with your community can give you a loyal base that appreciates your brand's authenticity.

The key is two-fold. First, understand why your customers buy from you with a “me too” option now in the market. Truly understand their “why.” Next, exploit your competitors gaps and continue to differentiate. Play offense and remember Ray Kroc’s quote.