Let’s take an example of the launch of a campaign offering an attractive deal for new customers and it introduces several viewpoints: * Existing users might feel overlooked * New prospects take advantage of the offer * Sales team may worry about the revenue impact To develop a unified strategy that addresses these concerns 1. Design the promotion as a limited-time deal 2. Create inclusivity through a referral program, rewarding current users for referring prospects to the new offer 3. Position the offer as an exclusive opportunity. This preserves the product’s premium image while leveraging FOMO Unifying the various teams' expected outcomes involves identifying & overlapping their objectives to arrive at a collective strategy.

These are some benefits of strategic analysis for strategic planning: Holistic view: Gain a comprehensive understanding of internal capabilities, the external landscape, and potential opportunities and threats. Accurate challenge framing: Identify and define core challenges accurately, shaping the strategy development process. Proactive adaptation: Anticipate potential bottlenecks and areas for improvement, fostering proactive adaptability. Leveraging strengths: Develop strategies that maximize organizational strengths for a competitive advantage.