I love numbers and writing :).Here’s how I seamlessly incorporate both: 1/ Tie Data to Outcomes: Relate numbers directly to results. 2/ Explain Impact Clearly: Show how the data makes a difference. 3/ Use Simple Examples: Make data relatable to the reader. 4/ Visuals Can Help: Add charts or graphs for clarity. 5/ Keep It Simple: Avoid complex jargon. Example: Instead of saying, “We increased user engagement by 20%,” try, “After our update, user engagement rose by 20%. This boost shows how the new feature improved our users' experience and kept them coming back.”

Storytelling needs your credible experiences. In some cases, like in business books, we want to incorporate studies to further prove your points. I like to highlight certain stories while crafting a first draft, and then I'll spend a day researching statistics that bridge the current gap between the target market and the writer's experience. I'll look at scholarly articles, National Library of Medicine, McKinsey, HBR, and more.

Storytelling is powerful! If you present facts and statistics, your audience will retain no more than 10% of the information. However, if you weave in stories their retention increases to 70%! As an investment banker who identifies as a storyteller, I’m comfortable with figures and words. However, I’ve noticed that my words and stories have a much higher potency when it comes to engaging a client or audience. Start by identifying the key data points that support your narrative, and then introduce them naturally at pivotal moments in the story. Use visuals like infographics to make complex data more digestible. Lastly, frame the data within an emotional or relatable context, so it feels like part of the story rather than a fact dump.

To seamlessly weave data and statistics into your success story: 1. **Start with the Story**: Begin with a compelling narrative that highlights the challenge and solution. 2. **Integrate Data**: Use statistics to support key points and demonstrate the impact of your actions. 3. **Visualize Information**: Include charts or graphs to make data more digestible and engaging. 4. **Relate to Outcomes**: Connect the data directly to the results achieved to show its relevance. 5. **Keep It Simple**: Present data in a clear, concise manner to avoid overwhelming your audience. This approach ensures that data enhances rather than detracts from your success story.

Blend numbers into the story naturally Use statistics like part of the story rather than separate information. This way, the numbers don’t feel forced or out of place. Example: By changing our content strategy, we saw results quickly. Our engagement rate jumped by 40%, showing us that people loved the new direction. Use visuals when possible If you’re giving a presentation, use graphs or charts to help people see the impact of the data. Visuals make the statistics easier to understand and more memorable. Example: Show a graph that highlights the 40% increase in engagement over time.