When you're working with limited funds, maximizing social media for growth comes down to leveraging smart strategies over paid promotion. Here's how: Consistency is Key: Show up regularly with valuable content. Posting consistently helps build your presence and keeps your audience engaged. Engage Authentically: Social media is about connection. Respond to comments, engage with your followers, and participate in relevant conversations to boost visibility. Leverage User-Generated Content: Encourage your audience to create content around your brand, and share it on your platforms. It’s free and builds trust. Build a community by offering value. Utilize trends to boost your reach for free and don't fear a bit of controversy.

Know which platform your target audience is on and invest time in that one. Post consistently and spend time on engagement - make sure you’re having conversations and not just broadcasting.

Here are my strategies that expanded my reach on social media on a tight budget: 1. Leverage Organic Content: - Focus on regularly posting high-quality, engaging content with keywords and hashtags. 2. Engage with Your Audience: - Respond to comments and messages. 3. Utilize Free Tools: - Canva for creating visuals. - Buffer for scheduling posts. - Google Analytics to track performance. 4. Collaborate with Others: - Partner with influencers. - Cross-promote with businesses. 5. Optimize Your Profiles: - Maintain a consistent brand voice. - Use high-quality profile images. 6. Track Your Performance: - Monitor social media analytics. - Analyze data to understand audience and to improve performance.

Creating content that engage with your audience and focusing on the right platforms, post regularly, and collaborate with smaller influencers, relevant online groups to connect with more people and use effective hashtags to boost visibility. Appreciate followers for there reviews and quires and resolving them at the earliest can bring best results.

Post helpful content regularly - tips, answers to common questions, or peeks behind the scenes. Use your phone for videos and free tools for images. Talk to people like a real person, not a business. Reply to comments and join talks in your field. Share what your happy customers say about you. Check what posts do well and make more like those. Team up with other businesses to share each other's content. It takes time, but costs almost nothing. Remember: help first, sell second. Be patient - slow growth often means loyal followers who actually care about what you do.