The approaches I would recommend are 1.Carefully identify the most critical scenarios that should be automated. To achieve this identify what features testing needs to be prioritized and what can be less priority. Integrating your automation test into CI environment, we can get faster results. Moving performance test to the beginning rather than waiting till functional test are completed can also help give faster results for performance issues and get them resolved faster

Ever feel the pressure to test faster, but worry about sacrificing quality? Here are some tips I've learned in my 6 years as a QAE : * Automate Wisely: Not all tests deserve automation! Focus on repetitive tasks (regression testing) to free up time for exploratory manual testing, which uncovers hidden gems. * Prioritize High-Impact Areas: Identify features most critical to user experience. Invest automation efforts there to ensure thorough and fast testing. * Continuous Integration (CI): Integrate automated tests into your CI pipeline. This catches regressions early, saving time and preventing bugs from reaching production. By strategically automating and prioritizing, you can achieve both speed and quality in your testing process.

Strategic Automation: Focus on automating repetitive and time-consuming tests, such as regression and smoke tests, to speed up the testing process without compromising on coverage and quality. Maintain and Update: Regularly maintain and update automated test scripts to ensure they remain effective and accurate as the codebase evolves. Frequent Builds: Implement a continuous integration (CI) pipeline that triggers automated tests with each code commit, ensuring that issues are detected early and frequently. Use Test Impact Analysis: Identify and run tests that are most affected by recent changes in the code to maximize efficiency and coverage.

Integrating code frequently and running tests automatically catches issues early. This approach, using tools like Jenkins, provides rapid feedback without compromising thoroughness.

Prioritizing testing involves focusing on the most critical aspects of a product or system to ensure that they are thoroughly tested before less critical areas. This approach ensures that resources such as time and effort are allocated where they can provide the most value in terms of identifying and preventing potential issues. By prioritizing testing, teams can effectively manage risks, improve overall quality, and meet project deadlines more efficiently. This strategy helps in delivering a reliable and high-quality product that meets user expectations and minimizes the impact of defects on the end-user experience.

Test-Driven Development (TDD) helps ensure quality doesn't suffer. Writing tests before code keeps development focused and reduces the chance of defects. This method encourages clean, modular code, making it easier to identify and fix issues quickly. Regularly running these tests maintains a high standard of quality throughout the project. TDD balances speed and quality, helping deliver reliable software efficiently.

While racing to verify functionality, performance testing often takes a backseat. But performance issues can be just as critical. Incorporate tools like JMeter early to catch scalability problems before they become costly.

I would like to address the title "You're striving for faster testing results. How can you ensure quality doesn't suffer?" I don't think this question is valid as "Testing" cannot and will not ensure quality either way but rather "Testing" can and should contribute to the overall quality of the product.