3 Create valuable content

The third step to market yourself as a group training professional is to create valuable content. Content is any form of information, education, or entertainment that you share with your audience to attract, engage, and convert them into clients. Content can be in the form of blog posts, videos, podcasts, ebooks, webinars, or social media posts. The key to creating valuable content is to provide useful, relevant, and actionable tips, advice, or insights that solve your audience's problems, answer their questions, or inspire them to take action.

4 Leverage social media

The fourth step to market yourself as a group training professional is to leverage social media. Social media is a powerful tool to reach, connect, and communicate with your potential and existing clients. You can use social media to showcase your expertise, credibility, and personality, as well as to share your content, testimonials, and promotions. To leverage social media effectively, you need to choose the platforms that suit your goals, audience, and content. You also need to post regularly, interact with your followers, and join relevant groups or communities.

5 Grow your network

The fifth step to market yourself as a group training professional is to grow your network. Your network is the group of people who know, like, and trust you, and who can refer, recommend, or endorse you to others. Your network can include your clients, colleagues, friends, family, mentors, or influencers. To grow your network, you need to be proactive, generous, and genuine. You can grow your network by attending events, joining associations, asking for referrals, giving testimonials, or collaborating with others.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?