What are the most common AR user personas for marketers?

Augmented reality (AR) is a technology that enhances the real world with digital elements, such as images, sounds, videos, or 3D models. AR can create immersive and engaging experiences for users, as well as provide useful information and functionality. Marketers can leverage AR to showcase their products, services, or brands in innovative and interactive ways. However, not all users have the same needs, preferences, or motivations when it comes to using AR. Therefore, marketers need to understand the different AR user personas and scenarios that can influence their AR campaigns and strategies.

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1 The Explorer

The explorer is a curious and adventurous user who likes to discover new things and learn from them. The explorer is not afraid to try new technologies or experiences, and is always looking for something that can surprise or challenge them. The explorer is interested in AR because it can offer them novel and fun ways to interact with the world and expand their knowledge. Marketers can target the explorer with AR campaigns that showcase the unique features or benefits of their products or services, or that provide educational or entertaining content. The explorer values creativity, variety, and quality in AR.

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Nolan Bellot

Logistics and Supply Chain Enthusiast
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Imagine being an explorer, not of distant lands, but of dazzling digital realms! Augmented Reality (AR) is your magic lens, turning the world into a playground of knowledge. It's like a treasure hunt where every discovery sparks a new adventure. At work, AR has transformed the mundane into the magnificent, making learning as thrilling as a rollercoaster ride. One thing I've found helpful is that the explorer persona is always curious, eager for the new, and ready for challenges. Marketers, take note: to captivate explorers, blend AR's wonder with real-world wonders. Let's make every experience an expedition worth remembering!

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2 The Achiever

The achiever is a goal-oriented and competitive user who likes to master skills and overcome challenges. The achiever is always looking for ways to improve themselves or their performance, and is willing to invest time and effort in doing so. The achiever is interested in AR because it can offer them feedback, guidance, or rewards for their actions or achievements. Marketers can target the achiever with AR campaigns that provide gamified or personalized elements, such as levels, badges, leaderboards, or recommendations. The achiever values feedback, recognition, and relevance in AR.

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Nolan Bellot

Logistics and Supply Chain Enthusiast
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Diving into the world of achievers, with AR technology it changes the landscape. It's like unlocking a secret level in a game, where every challenge conquered is a step closer to mastery. At work, I introduced an AR tool for training. The transformation? Remarkable. Colleagues, once hesitant, now raced to outdo their last performance, their achievements glowing as brightly as the badges on their screens. One thing I've found incredibly effective is personalization. Tailoring challenges not just to skill, but to the individual's hunger for growth, makes all the difference. AR isn't just technology; it's a mirror reflecting a personalized potential, pushing achievers to reach heights they hadn't imagined.

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3 The Socializer

The socializer is a sociable and collaborative user who likes to connect with others and share experiences. The socializer is always looking for ways to communicate, interact, or cooperate with other people, and is open to new perspectives or opinions. The socializer is interested in AR because it can offer them opportunities to socialize, network, or co-create with others in real or virtual environments. Marketers can target the socializer with AR campaigns that enable social features, such as chat, video, or voice calls, or that allow users to create or share content with others. The socializer values connection, interaction, and expression in AR.

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Nolan Bellot

Logistics and Supply Chain Enthusiast
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You are stepping into a world where every interaction is a chance to make a friend, share a story, or create something together. That's the magic of AR for social butterflies like me! At work, AR brings people closer, turning meetings into virtual hangouts. One thing I've found helpful is AR's power to let us share our world with others, no matter the distance. Marketers, listen up! Craft AR experiences that let us chat, video call, and co-create. We're not just users, we're a community thriving on connection and creativity. Make the digital world your playground for togetherness! ðŸŒâœ¨ #ARCommunity #ConnectCreate #DigitalPlayground

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4 The Helper

The helper is a compassionate and altruistic user who likes to help others and contribute to a cause. The helper is always looking for ways to make a positive impact on the world, and is sensitive to the needs or problems of others. The helper is interested in AR because it can offer them ways to support, donate, or volunteer for causes or organizations that they care about. Marketers can target the helper with AR campaigns that highlight the social or environmental impact of their products or services, or that encourage users to take action or join a movement. The helper values impact, purpose, and participation in AR.

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5 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

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Directory

What are the most common AR user personas for marketers?

1

2

3

4

5

1 The Explorer

2 The Achiever

3 The Socializer

4 The Helper

5 Hereâ€™s what else to consider

Augmented Reality

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Directory

What are the most common AR user personas for marketers?

1

2

3

4

5

1 The Explorer

2 The Achiever

3 The Socializer

4 The Helper

5 Hereâ€™s what else to consider

Augmented Reality

Rate this article

Thanks for your feedback

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