What are the latest trends and best practices in partner management?
Partner management is a crucial skill for sales managers who want to leverage the power of indirect channels and grow their business. However, partner management is not a static or one-size-fits-all process. It requires constant adaptation, innovation, and alignment with the changing needs and expectations of both partners and customers. In this article, we will explore some of the latest trends and best practices in partner management, focusing on how to evaluate and improve partner performance.