1 Identify potential partners

Before you approach any local business, you need to have a clear idea of what you are looking for in a partner and what you can offer in return. Do some research on the local business landscape and identify businesses that share your vision, values, and goals. Think about how your non-profit can help them achieve their objectives, such as increasing their customer base, enhancing their reputation, or fulfilling their social responsibility. Also, consider what kind of support you need from them, such as funding, resources, expertise, or advocacy.

2 Reach out and build rapport

Once you have a list of potential partners, you need to reach out and establish a connection. You can use various channels, such as email, phone, social media, or personal visits, to introduce yourself and your non-profit and express your interest in partnering with them. Be respectful, professional, and courteous, and avoid making any assumptions or demands. Try to find out more about their needs, challenges, and expectations, and show genuine interest in their work and values. Build rapport by highlighting common ground, sharing success stories, and expressing appreciation.

4 Communicate and collaborate

A successful partnership requires ongoing communication and collaboration between the non-profit and the local business. You should keep in touch regularly and update each other on the progress, challenges, and feedback of the partnership. You should also seek and provide input, advice, and support, and respect each other's opinions and expertise. You should also celebrate and acknowledge the achievements and contributions of the partnership, and share the stories and impact with your stakeholders and the public.

6 Expand and diversify

A partnership can also be an opportunity to expand and diversify your non-profit's network and reach. You can leverage your existing partnership to connect with other local businesses that may be interested in supporting or collaborating with your non-profit. You can also explore different types of partnerships, such as cross-sector, multi-stakeholder, or regional partnerships, that can enhance your non-profit's capacity, impact, and sustainability. You should always be open and proactive to new possibilities and opportunities for partnering with local businesses.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?