In my opinion i must organize a training come interactive session for my team so that they can introduce themselves and get familiar with each other. In any organization the most important thing is their internal work culture. For sales people most essential thing is the confidence level with believe from the reporting manager. In this process values, timing of work, reporting and internal communication all are important.

From my point of view personal talks with all salespeople are important to understand their intention, their needs, thoughts, feelings and ideas. Listening and giving a feeling of trust in the people and their knowledge, will grant self-cofidence. Next to it a clear way of support need to be shown. This package is a strong base for longterm trust in each other.

If executives are struggling to build a strong sales culture within their organization. Clarify Vision and Values: Ensure that executives communicate a clear vision for the organization's sales culture and align it with the company's values and objectives. Lead by Example: Executives should lead by example and demonstrate their commitment to building a strong sales culture. They should actively participate in sales initiatives, engage with sales teams, and reinforce desired behaviors through their actions and words. Provide Training and Development: Invest in training and development programs to equip sales teams with the skills, knowledge, and tools they need to succeed.

Help your executives craft a clear vision rooted in company values. Encourage them to lead with transparency and customer-centricity. With passion and purpose at the forefront, a thriving sales culture will follow, fueling success.

To set a clear vision reliable for a company and its salespeoples needs, good structured meetings are necessary. Bring in relevant starting points and define together the actual status of the business, the goal for both sides salespeople and company and how to get it done. It is amazing what power is possible inner an open minded salesteam and the energy what is growing inner a team while pushing and supporting each other. It just need to be steered carefully and sensitv, bring the right salespeople in the right position and mood. Focus on the positive parts.

Constant/ livelong trainings and learnings are from may prospective unavoidable for everybody. Companies or even Salesteams by themselves who practice this have been the most succesful ones in my life, same level in work or even in privat area like sports clubs. Trainings can be handled from a company prospective with big efforts and money. Next to it as well inner the salesteam in small steps, short face to face meetings, small groups from team members focussing on certain topics and showing the result to the whole team, lectures from team members about their own success and how it has been realised. Trainigs inner a team guided sensible and clear give strength to the whole team and ... the result

Foster unity and cohesiveness. Favouritism is a killer of unity. Don't let any sales employee feel one is being favoured than the other. Be open with issues and don't covertly sweep issues under the carpet. Solve conflict with an open heart and give everybody fair hearing. This will improve the culture in the organisation.

In the pursuit of accountability, executives should embrace a journey of growth alongside their team. Through open dialogue, shared goals, and supportive coaching, empowering each member to take ownership of their actions and outcomes. Together, they forged a culture where accountability wasn't just a buzzword but a deeply ingrained value, driving their collective success forward.