1 Define your launch goals and scope

The first step in creating a launch timeline is to define your launch goals and scope. What are you trying to achieve with your launch? Who are your target customers and segments? What are the key features and benefits of your product? How will you measure your launch success? These questions will help you set the direction and scope of your launch, and determine the critical tasks and deliverables that you need to complete.

2 Identify your launch stakeholders and roles

The next step in creating a launch timeline is to identify your launch stakeholders and roles. Who are the people and teams that are involved in or affected by your launch? What are their responsibilities and expectations? How will you communicate and collaborate with them? These questions will help you map out your launch stakeholders and roles, and define the communication channels and feedback loops that you need to establish.

3 Estimate your launch tasks and durations

The third step in creating a launch timeline is to estimate your launch tasks and durations. How long will it take to complete each task and deliverable? What are the dependencies and prerequisites between them? How will you prioritize and sequence them? These questions will help you estimate your launch tasks and durations, and identify the critical path and the slack time that you have.

5 Track your launch milestones and progress

The fifth step in creating a launch timeline is to track your launch milestones and progress. What are the major checkpoints and deliverables that mark your launch progress? How will you monitor and report them? How will you handle any changes or delays that occur? These questions will help you track your launch milestones and progress, and adjust your timeline as needed.

6 Review your launch timeline and feedback

The final step in creating a launch timeline is to review your launch timeline and feedback. How well did you follow your timeline? How did you perform against your launch goals and metrics? What did you learn from your launch stakeholders and customers? How can you improve your launch process and outcomes? These questions will help you review your launch timeline and feedback, and capture the lessons learned and the best practices that you can apply to your next launch.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?