Clearly identifying your niche is so important. Your ideal client is someone you understand very well. If you’ve walked in their shoes, you know what matters to them. You know the approach and the words that will resonate with them. As I think about my offer, I ask myself: What would have appealed to me when I was facing the same challenges my niche is faced with? What was I looking for back then? What lifeline would I have reached out for? If you can answer those questions, you will have an offer that hits the bullseye! And your phone will be ringing!

In my opinion, there is much more than just rationally finding the intersection between the demanding market and my offer. My personal brand is me. It is my deep desire to contribute to the world with my natural gifts and my skills. There are many controversial statements about having a niche vs not having a niche. I believe that running an even successful business by rationally calculating the demands of the market and offer is not the best option. Yes, it can possibly make somebody rich but not necessarily happy and fulfilled. It depends on the perception.

Most Coaches suffer from the 'I-can-serve-anyone-and-everyone' syndrome. This is essentially true, we can help anyone that needs coaching and is willing to do the work. However, this leaves us swimming and competing in the entire ocean without a defined area or direction. There is a saying that, 'It is better to be a big fish in a small pond than a big fish in the entire sea.' With experience and floundering about in the entire ocean, I have found out that this does apply to marketing our services. Finding a niche is not a simple process for most of us and can feel very limiting. However, it is not impossible and can be a great starting point to build upon. Look at it as a foundational stone which needs to be laid to start building.

Finding that intersection between niche and brand can be challenging. Narrowing down your niche to feel like it includes you, knowing that your own personal experiences will contribute to the trust factor of your audience.

Empathize with your target audience by understanding their unique needs and challenges. Take responsibility for defining your niche and brand identity based on your expertise and the specific problems you solve. Have the courage to differentiate yourself in a crowded market by showcasing your authentic strengths and values. Listen attentively to feedback from your audience to refine your niche and brand positioning, ensuring alignment with their expectations and preferences.

Here's an example: Partner with me to achieve your weight, health and wellness goals. With a background in Food and Nutrition and Mindfulness, my coaching helps create a mindset of self-empowerment and optimism. Through personalized sessions and easy-to-follow nutritional plans, I help you unlock your inner potential to make lasting changes. Together, we'll design a tailored plan that addresses your weight loss goals and enhances your overall well-being. With my support, you'll develop sustainable habits, overcome obstacles, and celebrate your achievements. Transform your life, embrace a healthier you, and experience the joy of a more fulfilling existence. Let's embark on this transformative journey together. Click below to know more.

My offer: As a coach specializing in supporting women navigating midlife while running their businesses, I am here to help you take action and flourish with accountability & balance. My coaching approach equips you with tools and systems for goal setting, marketing strategies, a positive mindset and time management so that you don’t feel overwhelmed by your business. Together we will create your sage lifestyle business. You’ll reclaim time for self-care and cultivate a sense of peace and flow with nurturing your growing business.

I'm an executive coach that focuses on leadership development, and more or less this is my pitch: Partner with me to achieve your leadership development goals. With a background in Consulting and Leadership Learning & Development, my coaching helps create a growth mindset based on self-awareness. Through personalized sessions, I help you unlock your inner potential and unleash your best version. Together, we'll design a tailored plan that addresses your leadership challenges and enhances your self-determination. Let's embark on this transformative journey together.

Craft a tailored coaching offer that addresses the specific needs and goals of your target clients. Empathize with their challenges and aspirations to create personalized coaching packages that demonstrate your understanding and commitment to their success. Take responsibility for clearly outlining the scope of your services, including session formats, duration, and pricing structures. Have the courage to communicate the value and benefits of your coaching offer with transparency and honesty. Listen attentively to your clients' feedback and iterate on your offer to better meet their needs and expectations.

I prefer to give a summary of my offer with the important points like duration and format with a link to my sales page that contains the full programme along with price point. I also include the option to book a face to face video call to answer any questions ahead of someone making the commitment to purchase my coaching offer.

Develop a compelling call to action that prompts prospects to take the next step towards working with you. Empathize with their desires for transformation and growth by offering a clear and actionable pathway to engage with your coaching services. Take responsibility for guiding them through the decision-making process with confidence and reassurance. Have the courage to clearly communicate the benefits of taking action and the potential consequences of inaction. Listen attentively to their concerns and objections, addressing them proactively in your call to action to alleviate any hesitations or doubts.

I always want to know a little more about the person that I am purchasing from, so in turn I offer a complimentary call to discuss what is included in my offer, as well as the opportunity to get to know if we are a good fit for coaching. Call to action on my offer is a button to click to FIND OUT MORE.

Continuously test and optimize your coaching offer and call to action based on real-world feedback and data. Empathize with your prospects' evolving needs and preferences by gathering insights through client interactions and market research. Take responsibility for analyzing the performance of your offer and call to action metrics such as conversion rates, click-through rates, and client feedback. Have the courage to experiment with different messaging, formats, and strategies to identify what resonates most effectively with your target audience. Listen attentively to the feedback and data insights, leveraging them to refine and improve your offer and call to action over time.

This is one I am going to bookmark and save. This is what we call a "make-you-a-buck" article. Your suggestions are ones I can implement immediately.