Listen to them...what they say you can learn from. Any information gleaned can help you. Do not judge them, or class them as pernickety. If they have found a flaw, it is uto youth sort it, because others will see it too.

I understand that testing and validation are important. But you will not have a business without customers. They first and foremost,must be cared about, served, and needs met wherever possible. If not possible, a VERY clear explanation must be given. The difficulty identified and eliminated if possible.

Too many businesses only define their version of the customer journey through the lens of what it takes for the consumer to buy their product or service. Take multiple steps back and define the customer journey through the lens of what the consumer is trying to accomplish that goes beyond your product or service. This opens the door to building partnerships where multiple companies work together in a bigger consumer journey that brings together multiple products and services a consumer needs.

Contrary to popular belief, customer discovery is not just for when you are just getting started. Backing up a bit, customer discovery is the practice of speaking with your stakeholders to gain honest feedback in order to understand your customers needs and pain points. As you start to experiment with different features, products, and markets you should always be spending ample time on customer discovery to validate BEFORE you build and release. This can be done by reaching out to current or prospective customers, setting up an interview, and asking open ended questions that get them talking about their experience around the problem you are solving for them. And never, ever stop!

Consider partnerships in optimizing and maintaining customer journeys. Partnerships can be valuable to start-ups looking to increase their market reach and brand recognition while enhancing their capabilities. For example, if your company is leveraging resellers, ensure alignment on pricing, support, and continued ownership of the account. Partners can also drive value by providing implementation or complementary services to your customers. Ultimately, partners should be an extension of your brand and customer journey when done right. Communicate often, train and enable your partners, and set clear expectations with both customers and partners to avoid confusion.

Be Authentic: Speak their language, understand their pain points. Engage: Regular touchpoints across multiple channels. Listen: Proactively solicit feedback and act upon it. Over-deliver: Always exceed expectations. Aftercare: Post-purchase support and loyalty programs. Educate: Provide value beyond the product/service. Be Consistent: Consistency in communication, service, and brand image.

Could not add to that. You have it. It is in the listening and the honest caring....not trying to problem solve- that the answer is most often found.