To tell authentic and creative stories about conflicts, identify the core message. Focus on the underlying themes, emotions, and lessons that the conflict reveals, ensuring that the story resonates with the audience on a deeper level.

In the case of storytelling, irrespective of any field, the most important is to create a surprise. When you bring something not expected, they can feel more intriguing. Always be the odd person in the story, remember when we were kids we used to sleep while listening to the story and once we hear something different we generally wake up.

In the context of business storytelling, a plot twist can be seen as a strategic shift or a unique solution that your company provides. It's essential to weave this 'twist' into your brand narrative subtly, making it a natural part of the story rather than a sudden, jarring change. This requires careful planning and a deep understanding of your audience's needs and expectations. The 'twist' should not only address a specific problem but also align with the broader challenges your audience faces.

Foreshadowing your plot twist is a great way to invoke a thought-provoking moment for your readers. Specifically, because foreshadowing adds a logical connection for your audience as to why a plot twist occurs.

The best stories are about a change in the character. That change only feels earned if you know they were a different person at the start of the story. So this is how you foreshadow it: In one or two lines, make the character do, say, think or feel something that is the opposite (or at least very far) from what they'll be doing (or saying, thinking, feeling) after the change happened. If you do it, there's that feeling the change makes sense and you could just about see it coming. If you don't, it will feel like it came out of nothing, and most stories don't benefit from that at all!

At which point is a plot twist most effective? Well, that depends on the following three components: 1. The purpose of the story 2. The narrative framework of the story 3. The audience of the story The right moment for a twist is the moment at which it will simultaneously strengthen the core theme of the story; disrupt the narrative of the story, without disrupting the underlying credibility of its framework; and evoke the most sense of emotion in the audience. As such, the right moment for a plot twist is entirely dependent on the story you're telling, and who you're telling it to.

Choosing the right moment for your plot twist in both creative and business storytelling is critical. If you don't take the time to identify the right moment, you may risk your story being "predictable."

The timing of a plot twist in storytelling is akin to the strategic placement of a key message in a marketing campaign. Just as a well-timed plot twist can captivate a reader, a strategically placed message can engage a customer, driving home the brand narrative. The art of storytelling in marketing is about balancing the logical (the facts about the product or service) and the emotional (the brand story or customer experience), and when your brand reveal aligns with a 'beat' from "need" to *unexpected* "satisfied need" you have your well-crafted business story plot twist.

Introduce the plot twist at a strategic point in the story where it will have the most significant impact on the characters and the plot's trajectory. Timing is key to maximizing the emotional resonance of the twist.

Introduce the plot twist at a pivotal moment in the narrative, where it has the greatest impact on the characters and storyline. Consider the pacing and rhythm of the story to ensure the twist doesn't feel rushed or forced.

Being creative does not mean being illogical. Emotions help the audience in connecting with your story. But if the story is illogical it becomes difficult for them to resonate with it. A balance of logic, creativity and emotion is what makes the story shine.

If you're a beginner to storytelling, particularly in business, it's easy to fall into the trap of 'shock and awe' (ie emotion) over the logic that is absolutely essential for that emotional trigger not to fall flat. A good way to avoid this - and balance out logic and emotion - is to really look at the structure of the story you're telling. Shock and awe are great tools to elicit emotion, and by having a clear idea of your narrative structure, you'll be able to weave it in at the right time, for the right effect.

I emphasize the delicate balance between emotional impact and narrative integrity in crafting plot twists. While the primary goal of a plot twist is to evoke strong emotional responses—such as shock, anger or joy—it's equally important that the twist remains logical and credible within the story's established framework. Maintaining consistency with character development, and the internal logic of your story world is essential to avoiding contrivance or convenience. By adhering to these principles and steering clear of plot holes or deus ex machina solutions, you ensure that your plot twist resonates authentically with your audience, enhancing both their emotional engagement and their appreciation for the narrative craftsmanship.

I’m not sure storytelling needs to have a perfect balance between emotion and logic. Carmine GALLO has study a lot of differences TED conferences and specially the balance between logos (logic) and pathos (emotion). Conference who received the highest number of good feedbacks (Bryan STEVENSON) had this repartition: - 65% pathos (emotion) - 25% logos (logic) - 10% ethos (credibility)

En fr, car il manque de contenus francophones. Un principe fondamental à respecter pour un auteur (ou un narrateur) : ce n'est pas parce qu'il veut que quelque chose se produise qu'il faut que cela se produise nécessairement ! C'est comme faire l'amour : on peut y penser toute la soirée, mais sauter directement sur l'autre marche rarement. Ici, c'est pareil : il faut que cela ait du sens. Que quoi que ce soit qui se raconte ou se passe soit logique et naturel. Et si ça ne l'est pas, c'est que vous n'avez pas donné assez d'éléments en amont, ou que vous avez créé une incohérence quelque part. Le travail de relecture sert à ça.

The most important component to testing your twist is to look at its purpose and to be really critical and honest with yourself about whether it serves that purpose. If you're telling a brand story with a twist, the #1 thing to consider is your audience. Will they appreciate the twist? Will it add value for them? Will it add value to their perception of your brand?

Équilibrer logique et émotion dans un rebondissement est une danse entre cerveau et cœur, la direction d'une symphonie narrative. Imagine découvrir que ton mentor est le vilain. Chaque indice, semé méticuleusement, résonne au-delà de la rationalité. Je veux que le lecteur ressente cette révélation, un tourbillon de faits et de sentiments. Pas de révélations froides, mais une plongée dans l'âme du personnage. Visualise-le, désemparé, le choc mêlé à une compréhension tragique. Les mots deviennent des pinceaux, esquissant un tableau émotionnel. C'est là que la magie opère. Spontané mais calculé, la logique guide, mais l'émotion touche au cœur. L'équilibre parfait, un cocktail bien dosé, laissant secoué mais avide d'émotions.

Solicit feedback from beta readers or trusted colleagues to gauge their reactions to the plot twist. Pay attention to whether they find the twist believable, emotionally resonant, and satisfying. Use their feedback to refine and strengthen the twist as needed.

En fr, car il manque de contenus francophones. D'expérience, les meilleurs twists sont ceux qui sont imaginés dès le début de l'histoire. Ceux sur lesquels peuvent même reposer une partie de l'intrigue. Je déconseille vraiment les twists "en cours de route". De fait, évidemment qu'il correspond au thème, ajoute de la valeur, etc. etc. Un twist est à concevoir comme une vérité cachée. Cette vérité cachée est l'objet merveilleux que le public tente d'obtenir. Il faut donc concevoir l'histoire comme un écrin de ce Graal.

Before unveiling your twist to the world, subject it to rigorous scrutiny. Just as a sculptor chisels away at marble until the form emerges in its full glory, refine your twist through testing and revision. Solicit feedback from trusted peers, dissecting the strengths and weaknesses of your narrative with humility and discernment. Through this process of refinement, your twist evolves from a mere idea into a storytelling masterpiece, captivating and enchanting audiences with its brilliance.

The best plot twists are studies in recontextualization. When learning from the masters, consider how a twist subverts your expectations and changes your understanding of previous events or characters. How does it get the audience to reevaluate what they thought they knew about the story? By answering these questions, you can better understand the mechanics and artistry behind compelling plot twists, enhancing your critical appreciation and storytelling skills. Twist your plots, and have fun! 🖤

En fr, car il manque de contenus francophones : clairement, ces exemples sont bons. Même si, pour ma part, j'avais deviné pour 6 sens, fight club, usual suspects, le prestige et gone girl. Pourquoi ? Parce que je sais observer les indices narratifs, justement. Comment la caméra va focus sur Spacey quand on évoque Kazer Söze, par exemple... C'est exactement ce qu'il faut faire : mettre tous les indices à disposition, mais les voiler. Pour que le twist n'ait pas l'air d'être un ajout, mais bien une révélation ! Un exemple de twist final qui m'a surprise : la fin de Ring, la version japonaise. On ne s'attend pas à ce que la happy ending soit une fausse résolution. ET POURTANT, on avait tous les éléments.

The path to mastery is paved with the wisdom of those who came before us. Immerse yourself in the works of storytelling luminaries, dissecting their techniques with a keen eye and an open heart. Whether it's the subtle foreshadowing of Agatha Christie or the emotional depth of Shakespearean tragedy, each master offers invaluable lessons in the craft of the plot twist. By standing on the shoulders of giants, you glean insights that elevate your storytelling to new heights, captivating and inspiring readers with every unexpected turn.

Plot-twists work like a good joke: timing, expectation, and delivery. To learn this, you must read, watch movies, listen to music, go to the theater and consume all kind of content to learn and tear down each piece of information you can until you crack this code - once you get it, you can even plot-twist the plot-twist.

Learning from the way legendary storytellers weave logic and emotion into unforgettable reveals can give you a blueprint for your working them into your own narratives. Study their use of foreshadowing, misdirection, and the subtle art of the unexpected. Examine how each twist both astonishes and satisfies by tying back to themes and character arcs. Strategic red herrings, clever pacing, and thematic resonance are all tools for creating twists that not only shock but resonate on a deeper level. By dissecting the craft behind some of your favorite work, you can build your own arsenal for memorable storytelling. Unlock the secrets of master storytellers and your twists can go from surprising your readers to transforming their experience.

If you choose to include a plot twist in your story, it's important to make sure it isn't predictable. With a predictable plot twist, your story may not be as engaging to your audience. To determine if your plot twist is predictable or not, consider having someone read it without prior knowledge and offer feedback.

My main advice here is to avoid clichés. Most plot twists were used countless time, they became predictable. Predictability kills a plot twist. Do experiment with your plot twist. Start by acknowledging the fact that a plot twist doesn't necessarily have to be an event, or a turn of events. It came be a quote. It can even be a note from the author. Be creative. Storytelling is not a science. It's an art. Break the rules when it feels right for you.

Dare to defy convention and embrace the unknown. Like a scientist in the laboratory of imagination, experiment with different permutations of your twist, pushing the boundaries of possibility with audacity and creativity. Embrace failure as an essential step on the path to innovation, learning and growing from each iteration. Through fearless experimentation, you unearth hidden gems of narrative possibility, infusing your story with a sense of daring and originality that captivates and enthrals your audience.

Consider crafting multiple versions of your story, each harboring a distinct twist, with varying motives, clues, and the rhythm of revelation. Tinker with the mechanics of misdirection, pacing, and the ballet between setup and payoff, ensuring each twist not only surprises but enriches your story's emotional and thematic core. Venture past the cliché into territory rich with moral ambiguity and intricate plots that challenge the reader and deepen the narrative weave. Whether it’s blending hero and villain lines or building a series of minor twists into a crescendo, the goal is a story that feels unexpected yet inevitable. Let boldness be your brush and innovation your palette to paint narratives that exceed expectations every time.

I throw the logic out of the window And add a dramatic pause... Why? Because plot twists are like rains Not everyone can see it coming! Basically...I didn't even read the entire article and came to comment here My brain is not braining today! Please don't click on "unhelpful", ty! Here is my monthly contribution to keep my beloved badge See you next month!

Chekhov's gun principle ("If in the first act you have hung a pistol on the wall, then in the following one it should be fired. Otherwise don't put it there.") is a fantastic checker for plot twists, especially in professional and brand storytelling. A twist is great when and if it serves a purpose and successfully evokes something in the reader (your ideal client or brand audience). But you have to be honest with yourself about whether it does that, and if not - cut it.

In crafting a plot twist, the balance between logic and emotion is crucial. In the assistance of brands crafting their stories, I've learned that authenticity and clarity are vital. The strategic narrative of your brand serves as a compass, guiding both the logic and emotion of your story. This not only accelerates the process but also ensures the twist aligns with your brand's core values and message. Let me know if you'd like to know more about how to craft an effective brand narrative.

Beyond the mechanics of crafting a plot twist lies a deeper truth: storytelling is an act of empathy. Consider the impact of your twist not only on the plot but also on the hearts and minds of your readers. Empathize with their journey, guiding them through moments of tension and release with grace and sensitivity. By weaving a narrative that speaks to the universal truths of the human experience, you forge a profound connection with your audience, enriching their lives and leaving an indelible mark on their souls.

Always remember that a plot twist is there to support your storytelling desired impact, the plot twist isn't the impact itself. Whether it be through a business lens or a personal one, use a twist to elicit the necessary shock to support your stories outcome.