2 Create a compelling offer

Once you know your client's needs, you need to create a compelling offer that matches them and provides a clear benefit and value. Your offer should be relevant, unique, and desirable to your client and show them how they can achieve their desired outcome or avoid a negative consequence. You should also highlight the features and benefits of your solution and how they differ from your competitors.

4 Communicate urgency clearly

When you use urgency elements, you need to communicate them clearly and prominently to your client. You can use words, phrases, images, colors, and symbols that convey urgency and encourage action. For example, you can use words like "now", "today", "hurry", "last chance", "don't miss out", or "limited time". You can also use phrases like "only X left", "offer ends in X hours", or "join X others who have already purchased". You can also use images like countdown timers, progress bars, or sold-out signs. You can also use colors like red, orange, or yellow that attract attention and create a sense of urgency.

5 Follow up with urgency

Finally, you need to follow up with your client with urgency and remind them of the benefits of your offer and the consequences of missing out. You can use email, phone, text, or social media to follow up with your client and restate your value proposition, urgency elements, and call to action. You can also use scarcity and social proof to create more urgency and persuade your client to take action. For example, you can say "This offer expires in X hours. Don't miss this opportunity to get X benefit. Click here to purchase now." or "Only X spots left for this webinar. Join X others who have already registered and learn how to X. Reserve your seat now."