1 What is a product vision?

A product vision is a concise and aspirational statement that describes the ultimate purpose and impact of your product or service. It answers the questions: What problem are you solving? Who are you solving it for? And how are you different from the alternatives? A product vision is not a detailed specification or a roadmap, but rather a high-level direction and a source of inspiration. A good product vision should be simple, memorable, realistic, and consistent with your organization's values and mission.

2 Why is a product vision important?

A product vision is essential for focusing on the most valuable and meaningful aspects of your product or service, as well as communicating your value proposition and competitive advantage to customers, stakeholders, and partners. It can also improve team performance by providing a common understanding and shared direction, motivating their actions, and guiding their decisions. A product vision will help your team collaborate effectively, work hard, overcome challenges, prioritize tasks, and evaluate features and improvements - all while keeping them focused on customer needs and desired outcomes.

3 How to create a product vision?

Creating a product vision is not a one-time task, but rather an ongoing process that involves research, feedback, and iteration. To craft a product vision, you should first define your target audience and identify their needs, pains, and goals. Then analyze your market to explore existing solutions, competitors, and trends. This will help you identify gaps and opportunities that you can fill or exploit. Articulate your value proposition by describing how your product solves customers' problems or helps them achieve their goals. Lastly, write your product vision statement in one or two sentences that are clear and compelling to convey your purpose and impact.

4 How to share your product vision?

Creating a product vision is not enough, you also need to share it with your team and other relevant parties, such as customers, stakeholders, and partners. Sharing your product vision can help you get feedback, validation, and support for your product or service. To do this, you can use a product vision board as a visual tool to present your product vision and invite comments and suggestions. Additionally, a product vision video is an effective way to demonstrate your product vision and spark interest. Moreover, you should incorporate your product vision into your daily work by referring to it in meetings, discussions, and communications. Aligning goals, plans, and actions with the product vision will ensure its continued relevance.

5 How to measure your product vision?

A product vision is not a fixed destination, but rather a direction that you can adjust and refine as you learn more about your customers, your market, and your product or service. To measure your progress and performance, you should define success metrics such as customer satisfaction, retention, revenue, or impact. Then, track these metrics using surveys, interviews, analytics, or experiments. Finally, review and update your product vision statement based on the strengths, weaknesses, opportunities, and threats of your product or service. This way you can ensure that your value proposition and key features or benefits are up-to-date.