Data is your friend, numbers don't lie. Build your brand on fitting your market well. Creating beautiful clothes has no value if they have a poor fit. The number one reason for brand failure inconsistent or poor fit. That is also one of the few things that a brand can control by working with consulting firms that specialize in fit and developing tools to do it consistently across the supply chain. Customers are expecting innovation, creativity, authenticity and REPRESENTATION. There is no reason any inclusive brand shouldn't have well fitting garments across their product line when so many tools are available to help in this area. 3D also offers a way to do things much more efficiently in terms of money and time. Hanifa proved this.

Being Innovative as Customers always look for new products with more value addition. Value added products also fetch premium price

Every designer has their own style, taste and preference. The best option would be to find your niche through market research. In order to retain the customers, it is ideal to provide bespoke or limited edition clothing that are high quality at a reasonable price.There is nothing that can replace quality fabrics with stylish cuts at a competitive price.

Fashion designers can offer personalized experiences, such as custom fittings, bespoke designs, or personalized recommendations based on customers' previous purchases. This can make customers feel valued and increase their loyalty.

Fashion is about change. This has bee quoted sine decades and we have seen it happening " Change is inevitable" . Competition and competition will only lead to more competition. A brand needs to understand what do customers want. Will an integration strategy work for them. Two leading brand who may be competitors create one product for customers!

Quality apparel is about more than good looks - it's a thoughtful blend of superior materials, expert construction, and innovative design. The fabric sets the foundation for comfort, durability, and purpose. Precise seams and finishes ensure longevity and the design strikes that perfect balance between function and fashion. This trifecta of fabric, construction, and design is key to creating garments that truly deliver value. Brands prioritizing these core aspects cultivate customer loyalty by showcasing their commitment to quality and attention to detail. Investing in well-made apparel is a testament to a brand's integrity and fosters lasting connections with customers who appreciate performance and style.

Quality and value are high when companies pay attention to the details. It's easy to see where companies cut corners to reduce price, which should be avoided if you want to build a brand. Paying attention to details means using a high quality fabrics & materials, including zippers, buttons, and all the trims that complete the product. Great materials last and details matter.

Designers can make products that are of high quality and exceptional craftsmanship. Customers are more likely to return if they gain trust in the durability, quality, and aesthetic appeal of the designs.

Offer high-quality, durable, and well-designed fashion items. Quality builds trust and encourages repeat purchases. A strong brand image fosters loyalty and recognition.

Storytelling is the oldest art in human history. If you're not telling your story, your brands story, or your product's story, you're missing the boat. For me, behind the scene stuff hits home. For example, make a post/reel about all the things you went through to make an amazing product - the ideation, tech pack, sampling, maybe flying to the overseas manufacturer, the sample that went wrong, the delivery that finally made it to the warehouse. Bring your customers on your journey, tell your story.

Fashion designers can provide excellent customer service, including easy returns and exchanges, responsive support, and a user-friendly online shopping experience.

Designers can come up with offers on loyalty programs that help repeat customers with discounts, early access to new collections, or exclusive merchandise.

Designers should stay ahead of the curve by incorporating innovative technologies or materials into the designs. This can set apart the brand from competitors and let customers come back for the latest trends.

Staying consistent with a quality standard is a key factor to consider. I want my clothing to last and to be of a non-toxic material. Many companies focus on the look of a garment as opposed to the whole picture. Make your products FEEL good.. in all possible ways.