Keep what works. "You don't change a winning team", but make sure to test new strategies at least once every quarter on a smaller scale. If it works better, swap it. If it doesn't, you'll also know.

Balancing innovation with consistency is vital for a robust sales strategy. Start by establishing reliable core processes that ensure steady performance and customer trust. Simultaneously, cultivate a culture that encourages creativity and embraces new ideas. Regularly incorporate brainstorming sessions and stay updated on industry trends to spark innovative approaches. Use data analytics to evaluate the impact of new initiatives, integrating successful innovations into your standard practices. Provide continuous training to equip your team with both proven techniques and fresh strategies. By merging dependable methods with a willingness to evolve, you create a dynamic sales strategy that drives sustained growth and adaptability.

Balancing innovation and consistency in a sales strategy is like maintaining a steady rhythm while adding a fresh tune. I once worked on a project where our tried-and-true methods were yielding steady results, but growth had plateaued. To break through, we introduced a new, creative approach—personalized video pitches. While keeping the core messaging consistent, this innovative touch grabbed attention and sparked new interest. The blend of reliable methods with a sprinkle of innovation not only kept the process grounded but also propelled us to new heights. It’s about evolving without losing the essence of what works.

Harmonize innovation and consistency in your sales strategy by continuously integrating new technologies and methods while maintaining core values and practices. Regularly assess market trends and customer feedback to adapt strategies, ensuring innovative approaches enhance rather than disrupt established processes. Balance experimentation with reliable performance metrics.

Olympic champions, Muhammad Ali, & Cristiano Ronaldo all trained daily. Natural abilities, degrees, & education mean nothing without consistent training. Sales success need only 2 things. 1 -Emotion.Every sale is driven by emotional motivation. In business, this emotion is certainty. Without certainty, there’s no sale. 2 - Prospecting involves identifying the value of your product or service, understanding who buys it and why, and recognising the critical business loss of not having it. It’s finding, contacting, & connecting with buyers who have a need, priority, budget, timeline, stakeholder backing, & knowledge of what you offer. Doctors can't cure what we do, but we can take away their pain. Prospect for emotional sales success.

Embracing change and leveraging technology is essential, but it's important not to overdo it. While AI can be a powerful tool for researching clients and crafting personalized messages, it’s crucial to maintain the human touch. Insights are valuable for understanding a prospect's intent, but they won’t replace the connection that a well-written, resonant email can create. In my experience, the emails that generate replies are the ones that genuinely connect and add value to the customer.

Promote an environment where team members feel comfortable sharing new ideas and experimenting with different approaches. Provide training and resources that enable your team to stay updated with the latest sales techniques and technologies.

Monitor performance is a given. We've all walked across a beach before heading towards a specific point, become distracted and then look up - way off the course plotted. Performance monitoring to understand what's happening with your pipeline and where to tweak and refine it. Without performance monitoring you'd be blindly following the wrong path. Edinson invented the light bulb using performance monitoring. Without it we'd be trying to make brighter candles

Client feedback is vital, and its value is immeasurable. A prime example of this is the evolution of the iPhone from the iPhone 1 to the iPhone 15. Apple leveraged customer feedback to address initial challenges and gain insights into the customer journey, leading to continuous improvements. And got paid! Had Apple remained in development mode without releasing the product, they would have fallen significantly behind competitors like Samsung. Instead, they prioritised customer experience and utilised feedback to drive substantial changes. It's not how much you love your product, it's how much your buyers love it and return endlessly to buy again