O primeiro passo é ter ideia do P&L do produto para ter acesso ao custo e seu ponto de partida. Mas sendo realista a maior parte dos profissionais não tem acesso ao real custo do seu produto, portanto outro mapeamento é entender um competidor a altura, qual o diferencial técnico e qualidade do seu produto, qual seu posicionamento do mercado e então analisar qual o reconhecimento da sua marca perante ao mercado, os contatos com os consumidores através de ações de Marketing, o fomento da parceria com os clientes e benefícios imediatos aos consumidores finais com ações de Trade Marketing, para aí entender se sua precificação estará a altura da sua margem, do reconhecimento do valor agregado ao produto e por fim o resultado final de venda.

La definición de precio, no solo es tema de alinear producto y ventas, se requiere la voz de finanzas o al menos sus indicadores objetivos. El precio que quilibre margen y penetracion. Es necesario. El equilibrio de diferenciación y margen

To align product and sales teams through pricing strategies, focus on developing a transparent, value-based pricing model that reflects the product’s core benefits and resonates with customer needs. Involve both teams early in the process—product provides insights on feature differentiation, while sales shares real-world feedback on customer willingness to pay and competitive dynamics. Create tiered pricing structures or usage-based models to offer flexibility, enabling sales to tailor offerings while staying within defined guardrails. Regularly review pricing performance together to refine strategies, ensuring alignment on growth objectives and customer satisfaction.

Bridging the gap between product development and sales in pricing strategy requires a collaborative approach. Establish clear communication channels to align on market demands, cost structures, and value propositions. Involve both teams early in the pricing process to ensure feasibility and market competitiveness. Regularly review pricing based on real-time sales data and customer feedback, balancing profitability with sales goals. Use cross-functional workshops to foster mutual understanding and develop strategies that address both margins and market needs. A unified vision ensures pricing decisions drive growth and customer satisfaction.

To align product and sales teams on pricing strategies, start by bringing both teams together to share their insights and needs. The product team understands the unique features, development costs, and value of the product, while the sales team has direct feedback from customers about what they expect and what competitors offer. By combining this knowledge, you can create pricing options that highlight the product's value and appeal to customers