Be authentic. Be real. If you truly love what you do, this will be evident in your communication with the client and your delivery.

Exactly 💯. Creating your niche is critical to stand out from the crowd. From here your brand wil emerge. Your purpose (higher intent) will inform your niche! That's what you market. When its borne from passion it shows.. mine is UNLIKE A BOSS; my purpose, Creating work environments in which everyone can thrive!

Define Your Unique Value Proposition: Identify what makes you unique and valuable. Consider your skills, experiences, strengths, and passions. Clarify what sets you apart from others in your field.

Lead by example Listen to new ideas Keep an open mind Ensure the team knows what is trying to be accomplished Always have a plan B

Creating a personal brand takes time. That time is spent reflecting on who you are, what is it the fires you up daily and drives you (your purpose, your Ikigai, your why). That comes with time and experience developing yourself. Do your homework then. What problem can you help people with? What framework have you discovered or refined to set you apart in solving that problem? Finally, what niched group are you helping? Your brand begins here. Take a look at makes you different. You are the brand. What are your values and beliefs? What sort of service and follow up will you provide? Always keep your ideal customer, perhaps viewed as an avatar, foremost when writing, speaking, and helping. Remember, it's in helping them that you succeed.

Can I have your attention please? It's one thing to just put content or marketing out there to get attention, but are you really speaking to your audience? As a Leadership Consultant, it is crucial that you deliver your unique selling proposition to the right people through personal branding. Who are you? Why choose you? Do you have results? How do those results relate to your audience specifically? It's not just a case of saying you did something. You need to help the audience understand how your skill will work for them to achieve their goals. It's basic selling 101- but, at a much more granular level.

It's like starting a new business. It's the intersection of: - The Market needs - Your Strengths - Your Passion The intersection of these three points is your Unique Selling Proposition.

After identifying your niche, craft your message and promoting your services. You must remain authentic and consistent. Consistency convinces people that you are sure and confident and builds trust and visibility. You must also be constantly showing up with ‘yestimonials’ and innovative solutions to remain memorable.

Remember that you are not the hero, your client is the hero and you are the guide. Be OB1, not Luke Skywalker. When you show up with this level of generosity people will get to know, like and trust you.

Who do you work with and why, what’s their pain point and how do you solve it, how do you add value for your client, what do you love about your work and the impact you bring. Invite current clients to share their experiences of working with you, and ask current clients to recommend you to others.

Being able to pull from the past is great and makes for great storytelling, however it is what you do today that makes the difference. Who have you developed, what kind of leadership legacy are you imparting and does it align to the brands and companies you are working with? Use real time examples of leadership opportunities and challenges that people can relate to and refer to in their daily interactions.

There are numerous ways to demonstrate credibility, but for me, it all boils down to three key elements: self, team, and organisation. Elevating your personal knowledge through sharing articles, blogs is crucial. It's the first step in establishing your expertise in your chosen field. Next, staying informed about market trends and best practices is essential. Actively sharing this information with your team demonstrates that you're well-informed and underscores your commitment to knowledge-sharing. Lastly, showcasing your voice within the firm through presentations in town halls, external conferences and webinars are vital. This allows you to actively share insights, enriching the firm's collective knowledge base.

Your past and your past results build your credibility. Be able to describe your bottom line results to your audience. This is where you should not have to do too much talking. Your network and positive results speaks volumes for themselves adding to your credibility.

I think it is ok to start a good rumor. A rumor that helps display your credibility, but really to me it’s about helping people feel confident that you actually help people. Sometimes this area gets overlooked because no one wants to look or sound like they are saying, “See everyone! I am amaze-balls!” But the fact is, you can share a great rumor about how you have helped others and your expertise through sharing stories that actually make your audience feel seen vs. you bragging. Start a rumor about the great work you do to help others with a story while building street cred:)

Specialize and Showcase Expertise: Specialization enhances your credibility. Identify a niche within leadership development where you excel or have a profound interest. Showcase your expertise through articles, workshops, and speaking engagements to position yourself as a go-to authority in that area.

Authenticity is key. As a leadership development consultant, you need to keep it real and start with walking the talk of self-leadership. Clients look at your brand, your profile and your impact on others - all informed by how you show up in the world; not just who you say you are and what you do. So, learn to love the hell out of yourself first. Prioritise your own personal and leadership development. Pay close attention to feedback you receive and use it to fuel that development. As we know, people buy people. Make YOU your best product, recognise that you're always work in progress, model vulnerability and demonstrate authenticity. In doing that, you give others permission to show up fully too and to ask for what they need.

Being true to yourself and those you are connected with is critical to building an authentic personal brand. Never compromise this as it is what creates trusting relationships and propels all forward.

There are always temptations to add spice to our story, to indulge in a little spin. This is when our mettle is tested and we need to be truly authentic.

Visual Identity and Branding: Pay attention to your visual identity. Consistent branding, including a professional logo, color scheme, and visual elements, contributes to brand recognition. A polished and cohesive visual identity reflects professionalism.

Listen...there are about 8 Billion people in the world today. And, since about 50,000 BC it is estimated that there were about 108 Billion people. And not one of them was you until now. STOP trying to be like everyone else. I have made that mistake. I have tried to model other people, the way they talk, the way they think, and how they present themselves. And it totally failed. I am sarcastic, kind, passionate, funny (depending on the audience I guess), and great at helping people see potential. So, I talk like a sarcastic, kind, passionate, funny person who is great at helping people see their potential. So far...not working out too bad. Figure out you and be you. Loud and proud.

Be adaptable: Stay ahead of industry trends and be open to incorporating new technologies and methodologies into your practice. This could involve virtual reality for immersive leadership training or leveraging AI for personalized coaching.

Change is the only constant and knowledge is never complete. Be open to new concepts, adopt technology, read books, listen to podcasts, be updated on geopolitical activities. As leaders, learn, unlearn and relearn constantly. It's a fast paced World, don't be shy of learning from your juniors, peers and colleagues. But be careful, don't get entangled in FOMO (Fear of Missing Out) life.

In this VUCA world one has to constantly keep updating oneself with the required know how of technology and business changes and challenges

Evolving your leadership development brand? Stay curious. Always be learning—conversations, conferences, classes, workshops, books, meditation, social streaming, you name it. Embrace tech to streamline how you serve the world, and keep your online presence engaging. Practice new strategies on yourself and adapt them based on feedback. Don't fear innovation — or anything else; experiment with your programs and refine them based on what works. Networking isn't just for leads; it's for sharing ideas and continuous growth. Keeping your brand fresh is about being open to change, thirsty for knowledge, and flexible in readiness to adjust your mindset. Stay relevant by being you, and always a version that’s learning, adapting, and innovating.

As a leadership development consultant to keep evolving means continuously seeking out new methodologies, trends, tools, and approaches to enhance skills and knowledge. For example, regularly attending industry conferences, workshops, and webinars to stay updated on the latest trends and best practices in leadership development. Additionally, its important seek feedback from clients and colleagues to identify areas for improvement and opportunities for growth. Embracing a growth mindset and staying adaptable to change will help us remain relevant, competitive, and valued in the dynamic field of leadership development.

Network Effectively: Build meaningful relationships with others in your industry. Attend networking events, join professional associations, and connect with influencers and peers online. Collaborate with others and leverage their networks to expand your reach.

I was once a part of a networking group that had as its motto “Givers, gain”. By giving back to the community and helping people, by connecting them together or being part of social initiatives, not only you will get more visibility, but also get a great deal of self motivation.

The success of leader is to create more leaders and not more followers. A leader should showcase high degree of eq and iq. Some traits not in any order or degree Resilience Solutioning mindset Empathy Growth Enabler Courageous Lead by example etc

Be honest…be true to yourself, stick to the moral and ethical commitments that you make to yourself, too many people simply comply whether right or wrong. It may not get you the job, but it will set you apart from the rest.

The most critical aspect today is to be visible in the online world. One needs to be part of professional associations/ forums/ seminars etc. I tell all the budding professionals to spend travel time to engage with market leaders and influencers online and absorb their posts. Till about 7 - 8 years back we had a target of going for 1 event a year. Looking back that looks so outdated as there are so many opportunities to connect with peers and leaders across both online and offline and even 1 event a month seems less. Visibility is the key....

I agree with all that has been offered. In regard to authenticity, I suggest that we should all be prepared to share personal reflection on purpose- how we discovered our own and advice on how others can discover theirs

A personal brand is truly "Personal" and is an extension of our whole self. Our beliefs and experiences translate to who we are, what we do and the way we show up. Professionally, one creates a Personal brand through a self-promise on commitment and accountability to whatever we take up, the values we display during the process, and using a compassionate lens in interactions. When we consciously integrate our thought leadership to all of the above, we subtly have defined our Brand.

No- one else does what you do, the way that you do it. Be confident in your unique identity and distinctiveness. Your education, career background and experiences will speak for themselves. Be You and be clear on who you wish to work with and what you want to be known for. Trying to be all things to all people is a sure fire way to not stand out to anyone.

Remember, building a personal brand is an ongoing process that evolves with your career. By authentically expressing your unique value, consistently engaging with your audience, and staying attuned to industry developments, you can create a personal brand that stands out in the competitive landscape of leadership development consultancy.

The best advice I got was nobody can be better than you at being you. So be you and you're always going to the best version of you. Accept that not everyone will like you or want to work with you - just align yourself with those who do. It's a challenge but by staying true to yourself, you actually attract more people for you.