Practice your demo. Show them the value - Really show them! Give references on how it has helped similar companies in similar industries. Ask them questions to find their pain points and highlight how its going to solve their pain points.

I focus on explaining how the new technology can fix their specific problems and make their business run more smoothly. I share real-life examples or stories of other clients who have had success with it. I also point out how it can save them money in the long run and give them an edge over their competitors. If they’re still unsure, I might suggest a demo or trial period, so they can try it out before fully committing.