When a client doubts your media sales proposal, it's crucial to highlight its benefits convincingly. Here's how you can do that effectively:

• Showcase case studies: Present past successes with data and testimonials to build credibility.

• Align with their goals: Tailor your proposal to address the specific objectives and pain points of the client.

• Provide measurable metrics: Offer clear KPIs \(Key Performance Indicators\) to track success and ROI \(Return on Investment\).

What strategies have worked for you when proving the value of a proposal?