You're conducting market research. How can you guarantee the precision of qualitative data collected?

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When gathering qualitative data, accuracy is key. Here's how to enhance its precision:

Select diverse participants: Include a wide range of demographics to avoid skewed results.

Train interviewers thoroughly: Ensure consistency and reduce biases by properly preparing those who collect the data.

Cross-check findings: Validate responses by comparing data from different sources or methods.

How do you ensure the precision of your qualitative research? Share your strategies.

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