To effectively measure the return on investment (ROI) for your retail marketing campaign, you'll need to evaluate a combination of financial results and customer engagement metrics. Here's a breakdown of how to do this:

• Track sales data: Compare sales figures before, during, and after the campaign to assess financial impact.

• Monitor customer engagement: Use tools like Google Analytics to track website traffic, social media interactions, and email open rates.

• Calculate ROI: Subtract the campaign cost from the sales increase, then divide by the campaign cost and multiply by 100 for the ROI percentage.

What methods do you find most effective for measuring marketing ROI? Share your insights.