When your team resists a strategic change, aligning their preferences with the new direction requires clear communication and active involvement. Start by transparently explaining the rationale behind the change, highlighting how it benefits both the team and the organization. Involve them in the process by seeking their input, which fosters a sense of ownership and reduces resistance. Provide the necessary support and training to help them adapt confidently, and ensure they feel equipped for the transition. This balanced approach helps create alignment and ensures a smoother implementation of the new strategy.