Create your free account or sign in to continue your search
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
LinkedIn is better on the app
Don’t have the app? Get it in the Microsoft Store.
Open the appTo align your organic and paid social media, consider these tactics:
How do you balance your social media strategies? Share your experience.
Alignment starts by ensuring there are clear brand guidelines in place, then making sure the people running the organic efforts and in communication with the people running the paid efforts. If everyone understands what the big picture should look like and what the other involved parties are doing, then it gets a lot easier to align channels.
The only reason why paid and organic social media efforts would be conflicting is if they're being fed by two different pipelines. Which can happen because organic content often comes from corporate-level marketing while paid may be product marketing. So call the product marketer onto the CMO's carpet and get them straightened out.
I would utilize organic content to establish trust and naturally connect with our audience, while paid campaigns would be used to amplify the best-performing posts and target specific groups. The key is to find synergy - allowing organic content to spark genuine engagement and using paid ads to enhance that momentum for broader reach. When they work together, we will have a strategy that is both authentic and powerful.
To get organic and paid social media working together, start by aligning your content strategy and using insights from organic performance to guide your paid campaigns. You can also repurpose your best organic posts as ads to reach more people.
This is a spicy hot take, but brand needs to supersede performance. You'll never attract the right audience if you get results with off-brand content through paid media.
You're navigating social media boundaries with your boss. How can you avoid workplace tension?
7 contributions
You're facing a social media crisis. How do you navigate client demands for immediate responses to backlash?
5 contributions
You're facing obstacles with new social media tools. How can you lead the industry with ease?
6 contributions
You've received negative feedback on your social media strategies. How can you turn criticism into success?
7 contributions
Your social media campaign is in jeopardy due to algorithm changes. How will you adapt and succeed?
13 contributions
An influencer is falling behind on posting schedules. How can you ensure they stay on track on social media?
16 contributions
Struggling to maintain your brand voice in a sea of social media trends?
12 contributions
You're struggling to reach different age groups on social media. How can you tailor your content effectively?
24 contributions
You're aiming to boost your social media strategy. How can competitor analysis take it to the next level?
6 contributions
Your business is under threat from a client's social media complaint. How will you turn the situation around?
3 contributions
You're facing changing social media algorithms. How can you adjust your analytics strategy to keep up?
13 contributions
You've faced a social media blunder. How can you regain credibility and authenticity?
6 contributions