To realign a key stakeholder, connect sustainability to business goals like cost savings, risk mitigation, and market competitiveness, while demonstrating the long-term financial and reputational benefits.

You may have to focus on demonstrating the tangible benefits that align with their interests. Present data showing how sustainable practices can lead to cost savings, risk mitigation, and enhanced brand reputation. Showing case studies from similar organizations that have benefited financially and operationally from sustainability initiatives. Also, emphasize the growing market and regulatory trends favoring sustainability, which can provide a competitive edge. By positioning sustainability as a strategic advantage rather than a mere ethical choice, you can help shift their viewpoint towards recognizing its value.

To realign a key stakeholder who isn't on board with sustainability priorities, I would start by reaffirming the fact that sustainability isn't just a value-driven decision; it's a strategic imperative for long-term organizational success. This isn’t about "buy-in" anymore; it’s about survival in a rapidly evolving landscape. I would lay out a clear, actionable plan showing how aligning with these priorities is not only responsible but essential for maintaining relevance and competitiveness. If they're still resistant, it might signal a misalignment with the organization’s future trajectory; something we can't afford to overlook. We’re not just here to maintain the status quo; we’re here to lead.

To align stakeholders with sustainability goals, focus on involving them in the decision-making process. Rather than just presenting benefits, engage stakeholders by asking for their input on sustainability initiatives, making them co-creators of the strategy. This approach shifts the dynamic from persuasion to collaboration, allowing them to see how sustainability can be integrated into their priorities. Additionally, demonstrate the competitive edge gained by early adopters in the market, highlighting how sustainability is not just a trend but a necessary evolution for business resilience and growth. This creates both emotional and rational buy-in for long-term alignment.