When considering moving funds to platforms that offer better returns on investment, it's important to conduct thorough research and evaluate potential opportunities carefully. Clarify your financial goals, risk tolerance, and investment timeframe. This will help you in deciding the types of platforms and investments that align with your objectives.

Reallocate funds from different sources, such as OOH. While digital media can be unpredictable, billboards consistently provide strong brand awareness. Yes, they can be costly, but they are often more effective.

Few more tips are: - Monitor industry trends: Stay updated on emerging trends and adjust your strategy accordingly. - Re-evaluate KPIs: Ensure your KPIs align with your current goals and adjust as needed. - Collaborate with teams: Work with cross-functional teams to identify opportunities for cost-savings or synergies.

I prioritize data-driven decision-making. - I carefully analyze performance metrics to identify underperforming channels and reallocate funds to high-performing ones. - By optimizing resource allocation and focusing on channels with proven ROI, I can ensure that my marketing efforts remain effective and efficient.

If a sudden shift in consumer behavior sees a surge in video content consumption, reallocate budget from traditional display ads to engaging video campaigns on platforms like TikTok or YouTube.