When a client resists your coaching advice, it’s crucial to first explore the underlying cause. I had a client once who repeatedly ignored suggestions about improving team communication. Instead of pushing harder, I asked more open-ended questions to understand their perspective. Turns out, they felt overwhelmed and feared implementing changes might expose their leadership gaps. I pivoted, breaking down my advice into smaller, manageable steps that aligned with their comfort level. This gradual approach built their confidence and reduced resistance. Always listen first, then adapt. It’s about meeting them where they are, not where you think they should be.

To break through this barrier, I recommend fostering an open dialogue where we explore their hesitations together. By asking questions like, “What concerns do you have about implementing this advice?” we can uncover the root of their resistance.

If the client keeps showing up but not doing the work, it's usually a gap issue. It could be a clarity gap, where they are not clear on what and why they need to act upon; or it could be a competencies gap, where they feel they are just not up to the task of implementing this advice. This makes the flow of “what next” rather easy: understand the gap and then act based on that understanding. Empathy, active listening, and transparent communication will be vital to understanding the gap. To act based on this understanding - you will either clarify the steps and goals of the given advice or support the client by providing more digestible chunks of how to reach the goals.