1 Define your objectives

Before you dive into VR and AR, you need to have a clear idea of what you want to achieve with them. Do you want to educate your audience, showcase your products, tell a story, or generate leads? Depending on your objectives, you will need to choose the right platform, format, and content type for your VR and AR content. For example, if you want to create a product demo, you might use a 360-degree video or a 3D model that your audience can explore with a VR headset or a smartphone. If you want to create a narrative, you might use a VR game or a VR film that your audience can interact with.

4 Test and optimize

Once you have created your VR and AR content, you need to test and optimize it for performance, usability, and effectiveness. You need to ensure that your content works well on different devices, platforms, and browsers, that it is easy to navigate and understand, and that it delivers your message and meets your objectives. You can use analytics, feedback, and surveys to measure and improve your VR and AR content. For example, you can track how long your audience spends on your content, how they interact with it, what they like and dislike about it, and how they respond to your call to action.

5 Promote and distribute

The final step is to promote and distribute your VR and AR content to your target audience. You need to use the right channels, formats, and strategies to reach and attract your audience. For example, you can use email, social media, blogs, podcasts, or webinars to tease and share your VR and AR content. You can also use QR codes, links, or embeds to make your content accessible and visible. You can also partner with influencers, media outlets, or events to amplify and spread your content.

6 Be creative and experimental

VR and AR are still evolving and emerging technologies, which means that there are endless possibilities and opportunities for using them in your content strategy. You can be creative and experimental with your VR and AR content, and try new things, formats, and techniques. You can also learn from other brands, industries, and experts who are using VR and AR in innovative ways. The key is to keep your audience in mind, and to create VR and AR content that adds value, engages, and delights them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?