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Boosting Customer Trust Beyond Logic in Sales

What do you do if your logical reasoning isn't building trust with customers?

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When selling a product or service, logical reasoning is often leaned on to build trust with customers. However, what happens when facts and figures aren't enough? Sometimes, despite a well-reasoned argument, customers remain skeptical. The challenge then becomes not only to present information logically but also to connect on a more personal level. This article explores what you can do when your logical reasoning isn't sufficient to build the trust necessary for a successful sale. It's about finding the balance between data-driven persuasion and the human touch that fosters genuine relationships.

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