It’s actually a 3-step process. 1. Understand those brands that has done well and track their results 2. Map it back to your planning and execution 3. Deduce your own learnings so that next time the results are not just better but as per the expectations

With 2 in college, I realozed from their friends not everyone is taught how SMART goals help you work smarter, not harder. Specific: Know exactly what you want. Measurable: Track your progress—it’s not magic. Achievable: Make sure it’s possible (no, flying doesn’t count). Relevant: Focus on goals that actually matter (passing exams > Netflix marathons). Time-bound: Set deadlines, or it’ll never happen. Action: Pick a goal, break it down, and crush it. Your future self will thank you (probably with coffee)! ☕

I believe that once you have overcome any feelings of disappointment or uncertainty, it is important to focus on moving forward. I completely agree with the value of regularly checking in, setting benchmarks, and conducting assessments afterwards to analyze what was successful, what was not, and how to improve moving forward.

Again audience members don't get you more events the key is to find out how many event promoters or company owners are there and that would be your Target demographic audience members buy tickets they don't rent PA

Oh—this is a favorite topic! To measure ROI for a conference, start by setting clear goals: lead generation, brand awareness, and partnerships. 👉🏻Track direct costs like travel, booth fees, and materials. 👉🏻Measure outcomes, including leads, sales, and social engagement. 👉🏻Assign value to intangibles like new partnerships or skills gained. 👉🏻Calculate ROI with the formula: (Total Gains - Costs) / Costs. And ALWAYS review post-event to optimize strategies for next time!

If live event partnerships aren't delivering the desired results, improving communication is key. Begin by establishing clear, ongoing communication channels with your partners to ensure alignment on goals, expectations, and deliverables. Regular check-ins help track progress and address issues early. Encourage transparent feedback from both sides, discussing challenges and opportunities for improvement. Misaligned messaging or unclear roles can often lead to underperformance, so ensure that both teams are fully informed and working cohesively. By fostering an open dialogue, you can identify pain points and collaboratively adjust strategies for better outcomes.

It's alive event is not dealing the expectations that was presented from the original proposal then the time is now to call a meeting and readjust everything before the event kicks off

If your live event partnerships are not yielding the desired results, it’s important to assess the value each partner is bringing to the table. Communicate openly with your partners to identify areas for improvement or recalibration. If needed, renegotiate the terms of the partnership or consider seeking alternative collaborations that align better with your event goals.

One thing I found helpful is that if the marketing for the event isn't going well I've reached out to the event promoters and got them to promote their event a little more rigorously so that we can increase the attendance and the engagement

Too many times we may focus on short-term gains and forget the power of being memorable. Prioritizing relationships—H2H connections. This kind of brand building fosters trust and lowers long-term costs. #collaborateforchange 🌸

Setting up regularly calls to strength relationships is a great way to achieve this. These calls are a perfect opportunity to bounce off ideas, work closer together and build trust.

An example I've seen of this is setting follow-up calls my company has a process for recline engagement we do all follow-ups from the first email within 48 hours and generally have a quote within 3 days if we don't engage within a week we back off.

If your live event partnerships aren't delivering the desired results, it's crucial to evaluate alternatives. Start by analyzing why the current partnership isn't meeting expectations—whether it's due to mismatched audiences, ineffective promotion, or misaligned goals. Once you've identified the gaps, explore other event formats, partners, or marketing strategies that may better align with your objectives. Consider testing smaller, more targeted events, digital experiences, or collaborating with partners that have a stronger track record in your niche. By staying adaptable and open to new opportunities, you can discover more effective solutions to achieve your goals.

Getting the right fit is crucial. Just because someone does what you are looking for. Doesn’t mean they do it in a way that works for you. Events are often bespoke, varied and the delivery can change depending on circumstances, situations and response to that. So look at values as well as procedure.