What are the best ways to use social media for industry news?

Social media is not only a tool for connecting with friends and family, but also a source of valuable information for professionals in any industry. Whether you want to keep up with the latest trends, learn from experts, or network with peers, social media can help you achieve your goals. However, with so many platforms, channels, and content types, how can you make the most of your time and attention? Here are some tips on how to use social media for industry news.

1 Choose your platforms wisely

Not all social media platforms are created equal when it comes to industry news. Some are more suited for certain topics, formats, or audiences than others. For example, LinkedIn is a great place to find professional insights, articles, and events, while Twitter is ideal for breaking news, live updates, and opinions. Depending on your industry, you may also want to check out niche platforms like Reddit, Quora, or Medium, where you can find specific communities, questions, and stories related to your field. The key is to choose the platforms that match your interests, goals, and preferences, and avoid spreading yourself too thin.

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Marko Ladis

ðŸŒ Unified Leadership | Integrating Collaboration & Communication in the Digital Age | Senior AV Engineer | Ex-Google | Guiding the Future of Work ðŸ§
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Using social media for industry news is all about curating your feed. I follow thought leaders, organizations, and news outlets in my field on platforms like LinkedIn and Twitter. This ensures my feed is rich with relevant updates. Additionally, joining industry-specific groups or forums can be incredibly insightful. In these spaces, discussions and shared articles offer a deeper understanding of current trends. Remember, the key is selective following; quality over quantity. If you find this tip helpful, a like would be much appreciated! ðŸ‘ðŸŒŸ

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SHANE BRAZELTON

Dump Truck Dispatch Manager
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Make it a habit: I set aside a fixed amount of time every day to stay up-to-date with the latest industry trends. I read relevant publications, engage in LinkedIn forums, speak to professionals in my network, listen to podcasts, and journal about what excites me the most. Creating a disciplined routine helps me prioritize. And if Iâ€™m feeling overwhelmed, I remind myself that Rome wasnâ€™t built in a day. Connect with thought leaders: I connect with thought leaders in my field on LinkedIn. I engage with and support their work, build a relationship, and eventually collaborate. Their work, content, and social media profiles are supported and engaged with, and I stay up-to-date on industry best practices and build new relationships.

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2 Follow the right accounts

Once you have selected your platforms, the next step is to follow the accounts that provide relevant and reliable information for your industry. These could be industry leaders, influencers, journalists, publications, organizations, or even competitors. You can use hashtags, keywords, recommendations, or lists to find and filter the accounts that suit your needs. You can also create your own lists or groups to organize and prioritize the accounts that you follow. For example, you can create a list of industry experts on Twitter, or join a group of industry peers on LinkedIn, to easily access their posts and updates.

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SHANE BRAZELTON

Dump Truck Dispatch Manager
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Connect with thought leaders: I connect with thought leaders in my field on LinkedIn. I engage with and support their work, build relationships, and eventually collaborate. Their work, content, and social media profiles are supported and engaged with, and I stay up-to-date on industry best practices and build new relationships. Plus, I might even get a chuckle out of their witty posts. Leverage social media: Used properly, social media can be an efficient way to stay abreast of industry trends. I follow thought leaders in my industry and field and use their posts to vet my own ideas. I use popular hashtags, create Twitter lists of influencers, set up Google Alerts on terms and influencers, see whatâ€™s trending on Instagramâ€™s Explore tab

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3 Engage with the content

Simply following the accounts that share industry news is not enough. You also need to engage with the content that they produce. This means liking, commenting, sharing, or saving the posts that you find useful, interesting, or valuable. By doing so, you not only show your appreciation and support, but also boost your visibility and credibility in your industry. You can also use the opportunity to ask questions, share your opinions, or provide feedback to the content creators or other users. This way, you can start or join conversations, build relationships, and learn from different perspectives.

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SHANE BRAZELTON

Dump Truck Dispatch Manager
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join groups on LinkedIn, subscribe to social media blogs, attend virtual or in-person conferences, and listen to podcasts. And if Iâ€™m feeling adventurous, I try creating my memes or GIFs to share with my network

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4 Curate your own content

Another way to use social media for industry news is to curate your own content. This means collecting, organizing, and sharing the content that you find relevant and helpful for your industry. You can use tools like Feedly, Pocket, or Flipboard to aggregate and filter the content from various sources, and then use platforms like Buffer, Hootsuite, or Loomly to schedule and post the content on your social media accounts. By curating your own content, you can demonstrate your knowledge and expertise, add value to your audience, and establish your authority and reputation in your industry.

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5 Monitor and measure your results

Finally, you need to monitor and measure your results from using social media for industry news. This means tracking and analyzing the data and feedback that you get from your social media activities. You can use metrics like impressions, reach, engagement, followers, or referrals to assess how well you are achieving your goals, and what areas you need to improve. You can also use tools like Google Analytics, Sprout Social, or Socialbakers to collect and visualize the data and insights. By monitoring and measuring your results, you can optimize your strategy, adjust your actions, and enhance your performance.

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6 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

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Directory

What are the best ways to use social media for industry news?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Follow the right accounts

3 Engage with the content

4 Curate your own content

5 Monitor and measure your results

6 Hereâ€™s what else to consider

Communication

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Directory

What are the best ways to use social media for industry news?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Follow the right accounts

3 Engage with the content

4 Curate your own content

5 Monitor and measure your results

6 Hereâ€™s what else to consider

Communication

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