1 Use clear and relevant titles

The title of your job description and posting is the first thing that potential applicants will see, so make sure it's clear, concise, and relevant. Avoid vague or generic titles like "Finance Professional" or "Finance Role" that don't specify the level or function of the position. Instead, use titles that indicate the seniority, such as "Finance Analyst", "Finance Manager", or "Finance Director", and the function, such as "Finance Operations", "Finance Planning and Analysis", or "Finance Compliance". This will help you attract candidates who have the right qualifications and experience for your role.

2 Highlight the key skills and qualifications

The next section of your job description and posting should highlight the key skills and qualifications that you're looking for in your ideal candidate. Depending on the level and function of your role, these may include technical skills, such as accounting, financial modeling, or reporting, soft skills, such as communication, teamwork, or problem-solving, and certifications, such as CPA, CFA, or CMA. Be specific about the level of proficiency, experience, or education that you require or prefer, and use bullet points to make your list easy to read and scan.

3 Describe the main responsibilities and expectations

The main body of your job description and posting should describe the main responsibilities and expectations of your role. This is where you can provide more details about the scope, objectives, and deliverables of your position, as well as the key stakeholders, processes, and tools that your candidate will work with. Use action verbs and quantifiable metrics to illustrate the impact and value of your role, and avoid jargon or acronyms that may confuse or alienate your audience. Be realistic and honest about the workload, challenges, and opportunities that your role entails, and avoid exaggerating or understating the demands or benefits of your position.

4 Showcase your company culture and values

The final section of your job description and posting should showcase your company culture and values, and how they align with your role and function. This is where you can highlight the perks, benefits, and rewards that you offer to your employees, such as flexible work arrangements, competitive compensation, or career development opportunities. You can also mention your mission, vision, and values, and how they relate to your finance function and goals. This will help you attract candidates who share your passion and fit your culture.

5 Optimize your posting for visibility and engagement

Once you have written your job description and posting, you need to optimize it for visibility and engagement. This means using keywords, phrases, and formats that match the search intent and preferences of your target audience. For example, you can use online tools, such as Google Trends or Moz Keyword Explorer, to research the most popular and relevant terms that finance professionals use to look for jobs in your industry and location. You can also use formatting elements, such as headings, subheadings, bold, italic, or underline, to make your content easy to read and scan. Additionally, you can use a clear and compelling call to action, such as "Apply Now" or "Submit Your Resume", to encourage your candidates to take the next step.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?