Wenn man alle Social Media Plattformen bedienen möchte, kommt man um eine ausführliche Vorabplanung nicht herum. Wird von vornherein vertikal gefilmt, ist es nicht relevant. Möchtest du oder der Kunde aber sowohl eine 16:9 UND 9:16 Version, muss während des Drehs immer das richtige Framing im Kopf behalten werden, um in der Postproduktion in beiden Versionen einen passenden Bildausschnitt erzielen zu können. Wenn der Clip nämlich von einem 16:9 auf ein 9:16 Format gestreckt/gezoomt wird, geht rund 50% der Bildfläche verloren, was beim falschen Framing nicht mehr in das vertikale Format passt. Halte deswegen beim Dreh immer mehr Abstand als gewöhnlich ein. Besonders bei Personen oder Shots, die auch die Umgebung zeigen sollen.

🌐 Start with a solid content strategy! Before hitting record, know where your video will land—YouTube, Instagram, TikTok, or all the above? Tailor your content to fit each platform's unique format and audience. Planning ahead means you can shoot and edit with purpose, ensuring each version engages its intended viewers effectively. This isn't just about making videos; it's about crafting experiences that resonate across the digital landscape.

Siempre debes pensar el formato en que vas a entregar el video y para que red social vas a trabajar. Si grabas en horizontal a alta resolución, va a ser más facil recortar para vertical o cuadrado.

🎬 Embrace multi-format shooting! When filming, consider the different aspect ratios and orientations needed for various platforms. Capture your scenes in ways that allow for both horizontal edits for YouTube and vertical or square cuts for Instagram and TikTok. By planning your shots to accommodate multiple formats, you streamline the editing process, ensuring that adapting content for each platform is a breeze, not a bottleneck. This approach isn’t just efficient—it’s essential for keeping your content versatile and viewer-friendly across all channels.

Canva can help with a lot of these details too, both posting and video - formats, resizing etc. Can be done in a breeze! There are so many tools available there even with the free version; and paid/ Pro is only about $10/month!

✂️ Tailor your edits for each platform! After shooting, dive into the editing process with each platform’s audience and norms in mind. Short, snappy edits might captivate TikTok users, while longer, more detailed sequences could engage YouTube viewers. Incorporate platform-specific features like subtitles for Facebook or looping effects for Instagram. By customizing your content's pace, style, and features for each channel, you not only maximize engagement but also ensure your message resonates clearly and effectively with diverse audiences.

After you've identified the platforms on which you'd like to publish your content, you can create export presets for your work so that you can quickly export your files for specific platforms. Once you've decided if your video will be horizontal or vertical, you can change sizes and export at varying file sizes and resolutions for each platform. Stay up to date with platform updates if they change their recommended resolutions.

Automating your workflow is key to efficiently producing video content for multiple platforms. Start by using project management tools to keep tasks organized, and batch your content creation—script, film, and edit in chunks. Implement automation tools like ClickUp, Asana, Zapier, or Integromat to streamline repetitive tasks like posting or file conversions. For editing, templates and presets can speed up your process and ensure consistency across platforms. This frees you up to focus on the creative elements, while automation handles the backend details.