2 Be authentic and transparent

One of the main benefits of podcasting is that it allows you to show your personality, voice, and emotions, which can help you connect with your stakeholders on a deeper level. However, this also means that you need to be authentic and transparent, and not try to hide or manipulate anything. Be honest about your strengths, weaknesses, opportunities, and challenges, and share your insights, opinions, and experiences. Don't be afraid to admit your mistakes, ask for feedback, and invite dialogue. Your stakeholders will appreciate your candor and credibility, and trust you more.

3 Provide value and relevance

Your podcast should not be a one-way broadcast, but a two-way conversation that provides value and relevance to your stakeholders. You need to deliver content that is informative, entertaining, inspiring, or actionable, and that addresses their pain points, interests, or aspirations. You also need to keep your content fresh, timely, and consistent, and avoid repetition, filler, or fluff. You can use different formats, such as interviews, stories, case studies, or Q&A, to keep your podcast engaging and diverse.

4 Invite participation and feedback

Another way to build trust and rapport with your stakeholders through your podcast is to invite their participation and feedback. You can do this by asking them questions, soliciting their opinions, featuring their stories or testimonials, or inviting them to join your podcast as guests or co-hosts. You can also encourage them to subscribe, rate, review, or share your podcast, and to contact you via email, social media, or other channels. By doing this, you can show that you value their input, acknowledge their contributions, and foster a sense of community.

5 Follow up and act on feedback

Finally, you need to follow up and act on the feedback that you receive from your stakeholders through your podcast. You can do this by thanking them for their comments, suggestions, or reviews, and by addressing their questions, concerns, or requests. You can also implement their feedback into your podcast content, format, or delivery, and show them the results or outcomes. By doing this, you can demonstrate that you listen to them, respect them, and care about their satisfaction.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?